Director Guest Engagement Analytics TII

About Us

As a Fortune 50 company with more than 400000 team members worldwide Target is an iconic brand and one of Americas leading retailers.
Working at Target means helping all families discover the joy of everyday life. We care deeply for our communities invest where we live and work and prioritize growth relationships and innovation across all levels of the organization.

Behind Targets most loved brands is a uniquely capable and brilliant team of data scientists engineers and analysts. The Target Data & Analytics organization builds the tools data products and decision systems that empower our business partners to make smarter faster and more human decisions. Our work powers personalization creative excellence supply chain optimization and guest experiences that delight millions every day.

Within Data & Analytics the Marketing Analytics & Insights team plays a critical role in shaping how Target communicates with and inspires guests. The team uses advanced analytics data science and storytelling to connect creative and marketing investments to measurable business outcomes.

About the Role

As Director Marketing Analytics & Insights Content & Creative you will define and lead the vision for how Target measures optimizes and scales creative and content performance.
You will be a key strategic partner to Marketing Creative Media and Digital teamshelping to embed data-informed decision-making into every stage of the content creation supply chain from ideation to execution to performance optimization.

You will oversee a growing team of data and analytics professionals leading them to develop advanced creative measurement frameworks next-generation analytics products and test-and-learn programs that elevate the quality effectiveness and efficiency of Targets marketing content.
This role requires a strong balance of strategic leadership creative empathy and technical analytics depth.

Key Responsibilities

1. Strategic Leadership and Vision

• Define the long-term vision strategy and roadmap for Marketing Analytics & Insights focused on Content and Creative analytics.

• Partner with senior leadership across Marketing Creative and Media to ensure analytics is an embedded trusted enabler of storytelling brand impact and guest engagement.

• Anticipate future needs of the organizationscaling the team and technology capabilities toward AI-driven creative analytics automated content tagging predictive performance modeling and cross-channel creative optimization.

• Translate enterprise strategy into measurable analytic workstreams that directly support business priorities.

2. Partnership with Marketing and Creative

• Serve as the primary analytics partner to Targets Marketing and Creative leadership providing insights that shape brand storytelling content strategy campaign execution and creative production decisions.

• Build and nurture strong partnerships across the content ecosystemfrom brand strategy and studio production to media activation and in-market performance.

• Enable Creative teams to make data-informed decisions that balance artistry with evidencedemonstrating how great creative drives measurable guest and brand outcomes.

• Collaborate with Creative Operations to bring visibility into the end-to-end content creation supply chain identifying opportunities to optimize timelines cost efficiency and output quality.

3. Creative and Content Analytics Excellence

• Lead the design and implementation of Targets creative effectiveness measurement framework integrating both quantitative and qualitative methods (e.g. brand lift attention metrics creative scoring engagement models).

• Build social and digital analytics capabilities to measure and optimize performance across platforms like Meta YouTube TikTok Pinterest and emerging channels.

• Champion a culture of experimentationdefining A/B and multivariate testing strategies to continuously learn what creative resonates best with guests.

• Develop insights-to-action processes that link creative attributes (tone message style diversity) to guest engagement and conversion outcomes.

• Work with media and digital analytics teams to unify creative performance data with media efficiency and audience segmentation insights.

4. Scaling the Team and Capability Development

• Lead and mentor a growing team of analysts data scientists and BI professionals focused on creative and marketing analytics.

• Build an inclusive growth-oriented team culture centered on curiosity creativity and continuous learning.

• Identify skill gaps and design a capability roadmap for the teamexpanding expertise in computer vision AI-driven creative tagging predictive analytics and cross-channel attribution.

• Establish best practices for data governance experimental design measurement standards and storytelling with data.

5. Data Products Infrastructure and Enablement

• Partner with Technology and Data Engineering to enhance data pipelines tagging frameworks and metadata systems that support creative analytics.

• Drive the democratization of data through self-service dashboards and automated reports enabling marketing and creative partners to access timely and actionable insights.

• Advocate for integrated data systems that link content production data creative metadata campaign performance and guest feedback.

6. Influence and Storytelling

• Synthesize complex data into compelling narratives that influence senior leaders and creative decision-makers.

• Communicate insights through presentations storytelling and visualization to inspire creative excellence.

• Serve as a visible thought leader in creative analyticsrepresenting Target in internal and external forums conferences and industry discussions.

About You

• Education:
  Bachelors degree in Engineering Computer Science Marketing Analytics Statistics Economics or related quantitative or creative analytics field.
  Masters degree preferred.

• Experience:

  • 12 years of experience in marketing analytics creative effectiveness or related fields.

  • 8 years in leadership or people management roles with proven success in building and scaling cross-functional analytics teams.

  • Deep understanding of content creation workflows creative production operations and the marketing content lifecycle.

  • Strong expertise in creative analytics social media analytics content performance measurement and marketing optimization.

  • Hands-on experience with A/B testing incrementality analysis and experimental design for creative and campaign performance.

  • Advanced experience with Adobe Analytics Google Analytics or similar digital measurement platforms.

  • Strong knowledge of SQL Python R or similar analytical tools.

  • Proficiency in visualization and storytelling tools (DOMO Tableau PowerBI) and experience building executive-facing dashboards.

• Leadership Competencies:

  • Strategic thinker with the ability to translate business goals into analytic strategy.

  • Strong executive presence and ability to communicate complex concepts to non-technical audiences.

  • Demonstrated success in influencing creative marketing and technology leaders.

  • Passionate about building high-performing diverse teams that combine analytical rigor with creative understanding.

• Preferred Qualifications:

  • Experience in developing AI- or ML-based creative analytics models.

  • Familiarity with computer vision and natural language processing for creative tagging and analysis.

  • Proven track record of driving cross-functional collaboration between creative media and data teams.

  • Experience leading transformation or modernization initiatives in creative or marketing analytics.

Why Join Us

In this role youll shape how Target measures and inspires creativitybringing together art and science to fuel brand growth and guest love. Youll lead a passionate team at the forefront of creative analytics innovation and help redefine how a leading global retailer leverages data to inspire imagination.

Useful Links-

• Life at Target- Experience:

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