PPC Analyst

Chennai - India

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Job description

Were looking for a highly skilled and data-driven PPC expert with 4-7 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing efforts align with business goals.

Roles and responsibilities

Lead and optimise paid search campaigns across Google Ads and Microsoft Bing ensuring best practices in account structure keyword strategy bidding and ad copy.
Monitor and improve key performance metrics such as CTR conversion rate CPA CPL ROAS and overall campaign efficiency.
Mentor Performance Marketing Analysts supporting their development while driving results across multiple brands and international markets.
Own PPC data and performance metrics maintaining daily weekly monthly and annual reports that inform strategic decisions.
Develop and enhance real-time dashboards and performance reports for internal stakeholders ensuring clarity accuracy and actionable insights.
Take ownership of testing strategies landing page optimisation and conversion rate improvement in close partnership with CRO teams.
Conduct in-depth keyword research competitor analysis and stay updated with industry trends to uncover new growth opportunities.
Provide strategic data-led recommendations that help brands exceed acquisition and revenue goals.
Collaborate closely with teams across marketing sales and operations to ensure alignment and maximise ROI.
Plan and execute retargeting campaigns within Google Ads and other paid media platforms optimising for re-engagement and conversion lift.
Be a proactive contributor bringing forward new ideas testing innovative approaches and continuously looking for ways to improve paid search performance.
Have a working knowledge of paid social platforms like Meta LinkedIn and TikTok with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

Job requirements

Proven hands-on experience managing and optimising large-scale PPC campaigns on Google Ads and Microsoft Bing including budget responsibility.
Strong analytical skills with expertise in Google Analytics Data Studio (Looker) and Excel/Sheets.
Experience with A/B testing tools and CRO principles.
Strong stakeholder communication and reporting skills.
Passion for performance marketing with a test-and-learn mindset.

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Job descriptionWere looking for a highly skilled and data-driven PPC expert with 4-7 years of experience to lead and optimise paid search campaigns across Google Search and Microsoft Bing. This role is pivotal in driving measurable growth across multiple markets and ensuring performance marketing ef...

Job description

Roles and responsibilities

Lead and optimise paid search campaigns across Google Ads and Microsoft Bing ensuring best practices in account structure keyword strategy bidding and ad copy.
Monitor and improve key performance metrics such as CTR conversion rate CPA CPL ROAS and overall campaign efficiency.
Mentor Performance Marketing Analysts supporting their development while driving results across multiple brands and international markets.
Own PPC data and performance metrics maintaining daily weekly monthly and annual reports that inform strategic decisions.
Develop and enhance real-time dashboards and performance reports for internal stakeholders ensuring clarity accuracy and actionable insights.
Take ownership of testing strategies landing page optimisation and conversion rate improvement in close partnership with CRO teams.
Conduct in-depth keyword research competitor analysis and stay updated with industry trends to uncover new growth opportunities.
Provide strategic data-led recommendations that help brands exceed acquisition and revenue goals.
Collaborate closely with teams across marketing sales and operations to ensure alignment and maximise ROI.
Plan and execute retargeting campaigns within Google Ads and other paid media platforms optimising for re-engagement and conversion lift.
Be a proactive contributor bringing forward new ideas testing innovative approaches and continuously looking for ways to improve paid search performance.
Have a working knowledge of paid social platforms like Meta LinkedIn and TikTok with the ability to collaborate effectively with channel leads and understand cross-channel strategies.

Job requirements

Proven hands-on experience managing and optimising large-scale PPC campaigns on Google Ads and Microsoft Bing including budget responsibility.
Strong analytical skills with expertise in Google Analytics Data Studio (Looker) and Excel/Sheets.
Experience with A/B testing tools and CRO principles.
Strong stakeholder communication and reporting skills.
Passion for performance marketing with a test-and-learn mindset.