Customer Marketing Content Specialist

Barcelona - Spain

Yearly Salary: EUR 34000 - 45000

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Hello!

At Factorial we believe that great content doesnt stop at acquisition it plays a key role in driving customer growth and long-term value.

Were looking for a Customer Marketing Content Specialist who can combine strategic thinking storytelling and execution to create impactful content that supports upselling initiatives across all markets.

If youre passionate about building content that educates customers drives adoption and supports revenue growth this role is for you.

About the role

As Customer Marketing Content Specialist youll be part of the Customer Marketing team working cross-market to support upselling and expansion initiatives across Factorials customer base.

Youll own the content strategy across all customer marketing channels ensuring consistent effective messaging across webinars events emails and succes stories.

Youll collaborate closely with Customer Experience Product and other marketing stakeholders to build end-to-end content projects from strategy definition to execution and localization.

This is a highly cross-functional and hands-on role combining content ownership project management and coordination at an international level.

What youll do

Be part of the Customer Marketing team contributing to upselling initiatives across all markets

Own and execute the content strategy for customer marketing channels including:

Webinars
Events
Email campaigns
Success stories (video and landing pages

Lead content projects end-to-end:

Define content strategy in collaboration with Customer Experience and Product teams
Create and edit high-quality customer-facing content
Coordinate translations and localization across markets
Ensure timely delivery and high execution standards

Partner closely with Customer Experience Content and Brand teams to align messaging with customer needs product adoption and lifecycle stages

Ensure consistency in tone messaging and narrative across all customer touchpoints

Track content performance and continuously optimize based on engagement and upselling impact

Collaborate with global marketing teams to align initiatives campaigns and priorities

Youll be a great fit if you:

Have 35 years of experience in content marketing customer marketing or lifecycle marketing ideally in B2B SaaS
Are comfortable working on upselling retention and customer-focused initiatives
Have experience managing multiple content channels (emails webinars events landing pages)
Are skilled in project management coordinating multiple stakeholders and timelines
Have experience working with translations and international markets
Combine strong writing skills with a strategic mindset
Are fluent in English (B2) additional languages are a plus
Thrive in fast-paced cross-functional and international environments
Are proactive organized and comfortable owning projects end to end

Perks of being part of our team

We care about people and we offer much more than just a job:

High-growth multicultural and friendly environment
Alan private health insurance
Wellhub (gyms pools classes)
Cobee card for flexible compensation
Language classes with Yolk Academy
Breakfast and organic fruit at the office
Nora meal discounts
Pet friendly

About Factorial

Founded in 2016 Factorial is an all-in-one HR software helping SMEs automate workflows centralize data and make better business decisions.

We serve 10000 companies in over 60 countries powered by a team of 900 people across Barcelona Brazil Mexico and the US.

Our mission: Empower people to focus on what really matters their people.

Our Values

We own it No excuses. Just responsibility.
We learn & teach Growth is better when shared.
We partner Collaboration over competition.
We grow fast We move quickly and learn from mistakes.

Ready to build customer content that drives growth

Apply now and help shape how Factorial engages educates and grows its customer base.

Hello!At Factorial we believe that great content doesnt stop at acquisition it plays a key role in driving customer growth and long-term value.Were looking for a Customer Marketing Content Specialist who can combine strategic thinking storytelling and execution to create impactful content that suppo...