E-Commerce Operator | Entrepreneur in Residence | DTC Consumer Brand

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Luna Socks is a fast-moving DTC e-commerce brand exporting customizable socks to Western markets. We operate lean with a network of suppliers logistics partners and freelancers and focus heavily on unit economics and profitability. This role is built for a founder personality: youve started something before (maybe it didnt work out) learned fast and now you want the next adventure where you can take real ownership. Were hiring a hands-on operator to own business outcomes end-to-end with full P&L responsibility. This is a build-and-improve role: you set the cadence fix bottlenecks improve margins and scale what works. Were looking for a true allrounder with practical experience across financial planning performance marketing forecasting and supply chain. Youre comfortable switching between numbers campaigns and operations and you enjoy building simple systems that make a business run better week after week.

Tasks

Full ownership of the business day-to-day (you run the company hands-on)
Own the P&L and unit economics: pricing gross margin CAC contribution margin cashflow
Build and maintain weekly KPI reporting (AOV COGS shipping fees returns CAC ROAS)
Run end-to-end operations via partners: order flow supplier coordination shipping performance returns handling customer support
Manage external partners (suppliers 3PL freelancers) with clear KPIs routines and accountability
Drive growth on Western platforms (Meta Google): either execute yourself or manage agencies extremely hands-on
Improve conversion and retention: landing pages offers upsells email flows
Solve issues fast (ad account problems delivery delays quality issues chargebacks cost spikes)

Requirements

Proven experience operating an e-commerce business (DTC preferred) with strong grasp of P&L and unit economics
Hands-on executor mindset: you like doing the work building systems and owning results
Strong working knowledge of Western performance marketing (Meta Google) and funnel KPIs
Highly organized structured and reliable (you can run many moving parts alone)
Strong analytical skills (Sheets/Excel dashboards decision-making from numbers)
Very good English (written spoken); Chinese is a plus
Comfortable working as the only employee and coordinating everything through partners
High accountability speed and problem-solving ability

Benefits

Run a real business with full ownership of outcomes (full P&L responsibility)
Be your own boss: high autonomy and freedom in how you work (with full accountability for results)
Flexible setup with remote work possible as long as performance and execution stay strong
High upside compensation through a profit-based bonus
Equity / share incentives for strong long-term performance
Fast decisions direct impact and a lean environment without bureaucracy

Tasks

Full ownership of the business day-to-day (you run the company hands-on)
Own the P&L and unit economics: pricing gross margin CAC contribution margin cashflow
Build and maintain weekly KPI reporting (AOV COGS shipping fees returns CAC ROAS)
Run end-to-end operations via partners: order flow supplier coordination shipping performance returns handling customer support
Manage external partners (suppliers 3PL freelancers) with clear KPIs routines and accountability
Drive growth on Western platforms (Meta Google): either execute yourself or manage agencies extremely hands-on
Improve conversion and retention: landing pages offers upsells email flows
Solve issues fast (ad account problems delivery delays quality issues chargebacks cost spikes)

Requirements

Proven experience operating an e-commerce business (DTC preferred) with strong grasp of P&L and unit economics
Hands-on executor mindset: you like doing the work building systems and owning results
Strong working knowledge of Western performance marketing (Meta Google) and funnel KPIs
Highly organized structured and reliable (you can run many moving parts alone)
Strong analytical skills (Sheets/Excel dashboards decision-making from numbers)
Very good English (written spoken); Chinese is a plus
Comfortable working as the only employee and coordinating everything through partners
High accountability speed and problem-solving ability

Benefits

Run a real business with full ownership of outcomes (full P&L responsibility)
Be your own boss: high autonomy and freedom in how you work (with full accountability for results)
Flexible setup with remote work possible as long as performance and execution stay strong
High upside compensation through a profit-based bonus
Equity / share incentives for strong long-term performance
Fast decisions direct impact and a lean environment without bureaucracy