Content Marketing Manager, Brand
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
As a Brand Content Marketing Manager on the AWS China team youll own the content strategy that shapes how customers partners and developers perceive AWS from setting creative direction and messaging to producing video-first interactive content that drives real brand mindshare. Youll partner with global brand teams local marketing influencers and agencies to bring bold ideas to life across channels and events. If youre a storyteller who loves thinking big and moving fast this role is for you.
Key job responsibilities
Work with internal stakeholders and external agency partners to build the AWS Brand Marketing content marketing strategy (creative direction priority themes messaging customer journey).
Produce compelling storytelling-first content anchored in business outcomes.
Build content in highly engaging video-first and interactive media formats.
Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.
Work with the global AWS Brand Strategy and Advertising teams to align/ improve the impact of global programs in China.
Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.
Define the ideal customer journey for target personas and industries.
Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.
A day in the life
The AWS China Brand Marketing team is looking for an experienced Content Marketing Manager to define and lead our brand content strategy. Youll shape how customers partners and developers perceive AWS owning everything from creative direction and messaging to video-first campaigns that drive brand mindshare. Youll work closely with global brand teams field marketing and external agencies to bring compelling stories to life at scale. If youre a data-driven storyteller with a track record of taking ideas from strategy to execution wed love to hear from you.
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience managing creation and promotion of video first content through digital channels integrated campaigns and event programs across all stages of a customers journey.
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Demonstrated success in building content that can successfully be used across multiple channels e.g. digital paid social in-person events OOH.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Key job responsibilities
Work with internal stakeholders and external agency partners to build the AWS Brand Marketing content marketing strategy (creative direction priority themes messaging customer journey).
Produce compelling storytelling-first content anchored in business outcomes.
Build content in highly engaging video-first and interactive media formats.
Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.
Work with the global AWS Brand Strategy and Advertising teams to align/ improve the impact of global programs in China.
Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.
Define the ideal customer journey for target personas and industries.
Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.
A day in the life
The AWS China Brand Marketing team is looking for an experienced Content Marketing Manager to define and lead our brand content strategy. Youll shape how customers partners and developers perceive AWS owning everything from creative direction and messaging to video-first campaigns that drive brand mindshare. Youll work closely with global brand teams field marketing and external agencies to bring compelling stories to life at scale. If youre a data-driven storyteller with a track record of taking ideas from strategy to execution wed love to hear from you.
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience managing creation and promotion of video first content through digital channels integrated campaigns and event programs across all stages of a customers journey.
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Demonstrated success in building content that can successfully be used across multiple channels e.g. digital paid social in-person events OOH.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more
