Marketing Manager

WorkMatePro connects small to medium-sized businesses in Western Australia with a skilled pool of professionals in the Philippines. We support Australian companies by building reliable full-time remote teams and managing recruitment payroll HR and infrastructurecreating stable long-term opportunities for talented professionals while allowing businesses to focus on growth.

Tasks

Copywriting & Content Leadership

• Write clear compelling and on-brand copy across all channels including website social media brochures blogs email campaigns and paid advertising
• Own and manage the content and blog calendar to support SEO demand generation and conversion goals
• Direct and collaborate with designers videographers and creative partners to produce high-quality content
• Maintain tone-of-voice consistency across all external and internal communications

Brand & Marketing Strategy

• Own the development execution and evolution of the companys brand (verbal and visual)
• Ensure brand consistency across digital print and internal materials
• Lead marketing strategy campaign planning and messaging in alignment with business objectives
• Translate company goals into clear executable marketing initiatives

Performance Marketing & Technical Oversight

• Plan launch manage and optimise paid advertising campaigns across platforms such as Meta Google and LinkedIn
• Conduct testing and optimisation to improve conversion rates and cost efficiency
• Track analyse and report on marketing performance including cost per lead lead quality and ROI
• Provide clear briefs and direction to SEO specialists and technical partners on structure content and intent
• Confidently manage marketing tools including ad platforms analytics dashboards and CMS systems (e.g. WordPress)

Execution & Systems Management

• Manage and update the company website (WordPress) including landing pages content updates and optimisations
• Maintain and improve company brochures (print and digital) in collaboration with designers
• Create manage or oversee social media content and scheduling
• Write or edit internal documents templates and emails to ensure brand alignment

Leadership & Accountability

• Own the marketing function end to end: strategy execution reporting and results
• Act as the brand guardian and voice of the company across teams
• Lead through action with a hands-on results-driven approach
• Take full accountability for marketing outcomes not just activity

Requirements

• Expert-level copywriting experience (non-negotiable)

• 5 years of experience in marketing roles with demonstrated success in lead generation and brand development

• Strong experience with:

• Paid digital advertising (Meta Google LinkedIn)

• CMS platforms (e.g. WordPress)

• SEO best practices

• Technically confident and comfortable working inside ad accounts analytics tools and CMS platforms

• A true doer comfortable writing publishing testing and optimising

• Strong understanding of branding positioning and messaging

• Excellent time and priority management across multiple initiatives

• Bonus: Experience working closely with sales teams or in a revenue-focused environment

• Bonus: Experience in a small business startup or entrepreneurial setting