VP of Global Growth Marketing

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Caseware is one of Canadas original Fintech companies having led the global audit and accounting software industry for over 30 years with more than 500000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the VP of Global Growth Marketing you willbe responsible fordriving scalable data-driven marketing programs that fuel pipeline growth and revenue. Reporting to the Chief Marketing Officeryoulllead a high-performing team across regional growth marketing SEO lifecycle marketing web and analytics and collaborate closely with salesandproduct leaders to execute integrated campaigns that resonate with our target audiences.

This is a New Role

This is a Full-time permanent position

Location:

This position is available to all applicants eligible to work in Canada and residing in Toronto Ontario. This is a hybrid role working from office 3 days a week from our Downtown Toronto office.

What you will be doing:

Develop and execute a global growth marketing strategy aligned with companyobjectivesand revenue targets.
Own the demand generation funnel including paid media SEO email marketing ABM and conversion optimization.
Lead and mentor a team of growth marketers channel specialists and analysts.
Partner with regional marketing teams to localize campaigns andoptimizeperformance across geographies.
Oversee marketing operations attribution modeling and performance reporting to ensure data-driven decision-making.
Collaborate with product marketing and sales to align messaging targeting and campaign execution.
Manage andoptimizemulti-million dollarmarketing budgets across channels and regions.
Stay ahead of industry trends marketing technologies and competitivelandscapeto drive innovation.

What you will bring:

10 years of B2B marketing experience with at least 5 years in a senior leadership role.
Proven track record of scaling global demand generation programs in SaaS or technology environments.
Deep expertise in digital marketing channels marketing automation platforms (e.g. HubSpot Marketo) and CRM systems (e.g. Salesforce).
Strong analytical skills with experience in marketing attribution funnel metrics and ROI analysis.
Exceptional leadership communication and cross-functional collaboration abilities.
Experience in the accounting or audit industry is a plus but not required.

Whats in it for you:

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting constantly pushing the boundaries to create impactful software solutions.

We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive inclusive team.

Work-life balance is important to us. We offer flexible work options remote opportunities and generous time-off policies to ensure a healthy work-life balance.

We offer competitive compensation including a competitive salary and comprehensive benefits such as health insurance and retirement plans.

We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.

Recognition and rewards matter to us. We celebrate hard work through recognition programs performance bonuses and opportunities for career growth.

We embrace global opportunities. Work on international projects and collaborate with a diverse global team.

About Caseware:

Casewares cutting-edge software products are meticulously designed for accounting firms corporations and teams are continually collaborating innovating and building upon our existing suite of products. With a customer-focused mindset we are building technology that is shaping what the future of audits financial reporting and financial data analytics will look like.

With a recent strategic investment from Hg Capital in 2020 Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

One of Casewares core values is Many Voices One Team and with that in mind were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process please e-mail our People Operations team at emailprotected.

AI Usage:

The recruitment process may use AI assisted tools but not for candidate screening or assessment. All final hiring decisions are made by humans to ensure fairness transparency and oversight.

Background Check:

Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residingin the Netherlands and Germany are excluded from undergoing background checks via

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @ and our open positions are always listed on reputable job boards and on our website We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer proceed with extreme caution.

Required Experience:

Exec