Director Integrated Donor Marketing

Versiti is a fusion of donors scientific curiosity and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute we enable life saving gifts from our donors and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine transplantation stem cells and cellular therapies oncology and genomics diagnostic lab services and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes higher quality services and reduced cost of care for hospitals blood centers hospital systems research and educational institutions and other health care providers. At Versiti we are passionate about improving the lives of patients and helping our healthcare partners thrive.

The Director Integrated Donor Marketing (IDM) serves as Versitis enterprise leader for all donor recruitment marketing strategy donor lifecycle engagement and central collections marketing execution. This critical Director-level role sets the national strategy for how Versiti attracts converts and retains blood donors across six geographies and multiple blood products. The Director of IDM leads a specialized in-house agency that builds the marketing engine for blood collections including donor lifecycle programs product-specific strategies (platelets RBCs O-negative DRBC plasma) mobile and center recruitment strategy promotions and loyalty content strategy field enablement and digital donor engagement. The Director works in deep partnership with state AVPs and state marketing strategists to ensure Versitis enterprise strategies are locally adapted well understood and fully adoptedwithout disrupting local authority. This role must build trust elevate marketing acumen across the system and deliver high-value support that enables strong state-level performance. This leader is accountable for designing implementing and continually improving a unified data-driven donor marketing strategy that drives predictable scalable collections performance in alignment with Versitis mission and transformational growth priorities.

Benefits
Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical Dental and Vision Plans Paid Time Off (PTO) and Holidays Short- and Long-term disability life insurance 7% match dollar for dollar 401(k) voluntary programs discount programs others.

• National Collections Marketing Strategy Develop and own the enterprise blood donor recruitment strategy including annual and quarterly priorities for mobile and donor centers. Lead donor lifecycle architecture (first-time second-time frequency lapsed re-engagement loyal donor programs). Establish the national donor editorial calendar ensuring timely synchronized email SMS and paid activations. Translate enterprise goals into clear playbooks toolkits messaging frameworks and field-ready materials used across all six states. Serve as the principal architect of Versitis O2O strategy and field readiness cadence (week cycles). Collaborate with EMS and Creative Services to produce enterprise-level assets testing frameworks and campaign execution pathways.
• Product Marketing Leadership for All Blood Products Lead central marketing strategy for platelets O-negative DRBC RBC and plasma ensuring distinct messaging journeys segmentation and donor education. Oversee product-specific recruitment campaigns retention journeys and transitions (e.g. whole blood platelets). Partner with clinical SMEs to ensure accuracy and clarity in all donor-facing product content. Support the Manager Platelet Program in executing high-value platelet donor acquisition retention and reactivation strategies. Align product-specific promotions with the Manager Promotions & Loyalty to shape competitive insight-driven incentive strategies.
• Omni-Channel Donor Communications & Digital Journeys Lead national digital donor engagement strategy in partnership with the Digital Donor Engagement Strategist and EMS Digital Marketing. Oversee segmentation-based email and SMS programs including welcome series conversion campaigns and lapsed donor journeys. Guide state strategists in adapting enterprise journeys locally without breaking brand or data standards. Drive continuous optimization using A/B testing analytics and donor behavioral insights from EMS.
• Field Integration State Partner Enablement & Enterprise Adoption Lead a hub-and-spoke influence model that preserves AVP authority while elevating enterprise clarity. Oversee the State Marketing Integration & Field Enablement Lead ensuring strong communication readiness and toolkit deployment across states. Serve as a trusted strategic advisor to state AVPs offering insights solutions and strategic support without direct authority. Facilitate a consistent operating rhythm across geographies including: o Weekly strategist huddles o Monthly AVPIDM performance syncs o Quarterly SMAC reviews o Seasonal readiness briefings Ensure state feedback loops field intelligence and local insights inform future campaigns.
• Creative Content and Value-Driven Marketing Services Lead the Collections Content Strategist ensuring all donor-facing content is agile relevant and aligned with the Versiti brand. Translate complex product/clinical knowledge into accessible donor-friendly narratives that inspire action. Drive prioritization and creative briefing into Enterprise Creative Services. Ensure all state messaging is grounded in enterprise strategy and tailored only where beneficial.
• Promotions Loyalty and Donor Experience Oversee the Manager Promotions & Loyalty shaping Versitis enterprise incentive loyalty and donor experience programs. Drive a clear Reason for Every Season promo calendar tied to donor behavior insights. Ensure donor recognition milestone and stewardship programs are competitive and psychologically motivating. Measure performance in partnership with EMS Insights to guide optimization and ROI modeling.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Education

• Bachelors Degree Marketing Communications Business or related field required
• Masters Degree Marketing Communications Business or related field. desired

Experience

• 7-9 years Experience in Marketing Communications Donor Recruitment or a related area required
• 4-6 years Experience in people leadership including recruiting hiring developing and engaging a high performing team required
• 4-6 years Demonstrated success developing multi-channel strategies of scale (SMS email paid partner activation) required
• 4-6 years Demonstrated expertise in lifecycle marketing behavioral segmentation and data-driven optimization required
• 1-3 years Demonstrated success leading cross-functional teams and managing a large portfolio of marketing campaigns required
• 1-3 years Demonstrated project management skills including planning leadership communication and change management required

Knowledge Skills and Abilities

• Proven ability to inspire engage and lead cross-functional teams with a focus on developing talent and delivering results required
• Ability to cultivate and maintain strong partnerships with stakeholders across departments and geographic regions required
• Strong interpersonal and communication skills to effectively engage diverse audiences and internal teams required

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