Sr. Digital Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
1. Xiaohongshu Content Marketing (70% of workload)
Possess proven experience in overseeing Social Key Performance Indicator (KPI) initiatives within the FMCG or healthcare industry. Collaborate with digital agencies to formulate monthly KPI plans supervise end-to-end execution conduct performance reviews and iterative optimizations with the goal of enhancing brand visibility and driving e-commerce search volume.
2. Social Media Management (15% of workload)
Coordinate with internal and external teams to develop monthly social media strategies conduct content review and manage consumer engagement activities across platforms.
3. Brand Contact Lens Trial Mini-Program Maintenance (5% of workload)
Work with cross-functional teams to update trial information for offline retail stores on the designated mini-program.
4. Ad-hoc Tasks (10% of workload)
Undertake miscellaneous assignments including competitor research social media trend tracking and internal process follow-ups.
Qualifications
Preferred Qualification
Experience in Douyin social media operations is a plus.
Basic Qualifications
1. 3-5 years of experience in digital marketing with backgrounds in either brand-side digital operations or agency account management being equally acceptable.
2. A savvy social media user with in-depth knowledge of the Xiaohongshu ecosystem and industry trends; proactive in exploring social media hotspots and sharing insights.
3. Highly self-motivated detail-oriented and proficient in English as a working language.
Required Experience:
Senior IC
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Live Brightly. Our daily and monthly soft contact lenses are designed with your health and comfort in mind. For every eye, every person, and every day.
