Marketing Manager Retail Head Office Sandton
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Introduction
Our client an international Sports Brand is seeking to employ a marketing manager to join their ever expanding team
Strategy & Planning
- Develop and execute the retail marketing strategy aligned to commercial and brand objectives
- Plan and manage annual and seasonal marketing calendars across all channels
- Drive customer acquisition retention and footfall growth across physical stores and online platforms
- Align marketing initiatives with merchandising buying and sales teams
Campaign Management
- Lead end-to-end execution of retail marketing campaigns (promotions launches sales brand initiatives)
- Manage ATL BTL and digital campaigns to drive traffic and conversion
- Coordinate in-store activations POS visual merchandising support and experiential marketing
- Ensure consistent brand messaging across all customer touchpoints
Digital & Performance Marketing
- Oversee digital channels including paid media social media email marketing and website content
- Analyse campaign performance customer insights and ROI to optimise spend
- Collaborate with e-commerce teams to drive online sales and omnichannel growth
- Manage CRM and loyalty marketing initiatives
Brand Management
- Protect and build brand equity across all retail channels
- Ensure brand guidelines are implemented consistently in-store and online
- Manage creative development content production and agency relationships
Trade & Retail Marketing
- Develop trade marketing plans to support store openings promotions and category growth
- Partner with suppliers and brand partners on co-funded campaigns and activations
- Drive in-store marketing excellence through POS signage and promotions
Budget & Stakeholder Management
- Own and manage the marketing budget ensuring cost control and ROI optimisation
- Present marketing performance insights and recommendations to senior management
- Work closely with internal stakeholders including sales operations buying and finance
Market & Customer Insight
- Monitor market trends competitor activity and customer behaviour
- Use data and insights to inform campaign planning and decision-making
- Identify growth opportunities and innovation in retail marketing
Team Leadership
- Lead mentor and develop the marketing team and external partners
- Manage agencies designers media partners and suppliers
Compliance & Governance
- Ensure compliance with advertising standards POPIA and brand/legal requirements
- Manage approvals and risk across all marketing activity
Main requirements
Relevant marketing experience with a retailer
Relevant tertiary studies
Required Experience:
Manager
Key Skills
- Access Control System
- General Management
- Atl
- Kpo
- Blackberry
- Blogging
