Passenger Vehicle Dealer Principal Helderberg, Cape Town

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Remuneration: Salary R80000 Incentive Structure Company Vehicle Fuel allowance R2500 Medical aid 50/50 Provident Fund

Purpose Of The Job:

Our client a busy dealership is looking for a knowledgeable and experienced Dealer Principal to join their Team! The Dealer Principal is responsible for the overall leadership profitability compliance and strategic direction of the passenger vehicle dealership. This role ensures optimal performance across New Vehicle Sales Pre-Owned Sales Service Parts Finance & Insurance and Administration while delivering exceptional customer satisfaction and full OEM and regulatory compliance.

Responsibilities:
Strategic & Operational Leadership

Provide overall leadership and direction to the dealership management team
Develop and implement business plans budgets and performance targets
Drive sustainable profitability and long-term growth
Ensure alignment with OEM standards dealer group policies and brand strategy

Financial Management

Full P&L responsibility for the dealership
Monitor and control expenses margins and departmental profitability
Analyse financial reports and take corrective action where required
Ensure accurate forecasting and achievement of sales CSI and profit targets

Sales & Marketing Oversight

Oversee New Vehicle Pre-Owned Fleet and F&I performance
Ensure sales targets market share and OEM objectives are met
Support and guide marketing and promotional initiatives
Drive customer experience excellence and CSI results

Aftersales Management

Ensure Service and Parts departments operate efficiently and profitably
Drive workshop productivity absorption and quality standards
Ensure compliance with OEM technical warranty and audit requirements

People Management & Leadership

Lead mentor and develop departmental managers
Ensure effective recruitment performance management and succession planning
Foster a high-performance customer-centric culture
Ensure compliance with labour legislation and HR best practices

Compliance & Governance

Ensure compliance with OEM franchise standards and audits
Ensure adherence to legal regulatory and dealer group governance requirements
Oversee health & safety POPIA FICA and internal controls

Requirements:

Minimum 10 years related dealer principal experience in a dealership environment
Must have MDP qualification / Sewells Dealer Principal certification
Proven experience managing multi-department dealership operations
Strong understanding of OEM franchise requirements
Solid financial acumen and P&L management experience
In-depth knowledge of South African motor retail operations
Experience working with dealership management systems (DMS)

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application kindly consider your application as unsuccessful.
Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements Select Motor Recruitment reserves the right not to respond to your application.

Applications should be submitted no later than Tuesday 20 January 2026.

Required Experience:

Staff IC

Remuneration: Salary R80000 Incentive Structure Company Vehicle Fuel allowance R2500 Medical aid 50/50 Provident FundPurpose Of The Job:Our client a busy dealership is looking for a knowledgeable and experienced Dealer Principal to join their Team! The Dealer Principal is responsible for the ov...