Growth Marketing Manager for BaaS (Banking as a Service)

Aion Bank is a fully regulated European bank and credit institution combining Vodenos cutting-edge private blockchain-based platform with its ECB banking license strong balance sheet and deep regulatory expertise. Our mission is to provide a comprehensive suite of embedded banking solutions enabling businesses to seamlessly integrate financial services into their offerings.

As part of the UniCredit Group Aion Bank and Vodeno will accelerate their digital banking offer in strategic markets and will act as a sandbox for innovation for the wider UniCredit Group. Aion Bank and Vodenos existing Banking-as-a-Service (BaaS) offering across key European markets includingGermanyandPoland will see the bank embed its services - ranging from account access and deposits to lending payments and loyalty programs - directly into non-banking digital platforms facilitating seamless customer experiences.

At Aion Bank ourbiggest strength is our peoplea team of highly intelligent creative and ambitious professionals who thrive in a fast-paced innovative environment. We believe in delivering results while fostering a culture of passion and collaboration.

• Work closely with the BaaS and RPA Business Owner to design and execute marketing strategies for the Banking as a Service (BaaS) and Receivables Purchase Agreement (RPA) business lines.

• Plan design and execute growth-centric campaigns to generate high-quality sales opportunities for BaaS and RPA.

• Tailor the marketing approach based on product nature (ranging from highly customized solutions to SaaS-like products) addressable market and client profile. This includes direct lead generation content marketing events and Account-Based Marketing (ABM) to effectively drive revenue growth.

• Partner with cross-functional teams (Product Technical Sales etc.) to align and drive overall marketing objectives.

• Ensure that the brand voice and product messaging remain consistent across all channels and marketing efforts for both BaaS and RPA.

• In the medium term build and lead a dedicated team (initially 23 members) while collaborating with the broader marketing organisation to execute the strategy.

• Responsible for the BaaS and RPA business across the entire UniCredit Group covering all of Europe and global partners expanding into the European market.

As a part of the role the candidate will be expected to:

• Analyze user behavior and conversion data to identify and capitalize on growth opportunities.

• Experiment with various acquisition channels and strategies to optimize the marketing funnel.

• Monitor and report on the performance of growth initiatives using data to inform future strategies.

• Stay up to date with the latest trends technologies and best practices in growth marketing and fintech.

• Bachelors degree in Marketing Business or related field.

• Proven experience in growth marketing digital marketing or a similar role covering both general strategy and execution - ideally in BaaS preferably in professional services (close similarity to BaaS) or SaaS

• Strong knowledge of analytics tools (Google Analytics Mixpanel etc.).

• Hands-on experience with SEO (and knowledge of GEO) SEM and CRM software (in the context of marketing automation / lead generation).

• General proficiency in marketing automation platforms and technologies.

• Demonstrated ability to analyze data and provide actionable insights.

• Solid understanding of business client acquisition retention and activation strategies.

• Familiarity with A/B testing funnel optimization and business client segmentation.

• Strong written and verbal communication skills.

• Ability to work in a fast-paced results-driven environment.

Diverse teams really are the best teams. Research shows that some candidates may hesitate to apply for a job unless they meet every requirement. If you are excited about working with us we encourage you to apply - even if youre not 100% sure. We are interested in getting to know you and learning about what you bring to the table.

Please note that we may close a job posting early if we receive a large number of exceptional applications.

Good luck!