Lead Product Manager – Growth (D2C)

Scopely is seeking a Lead Product Manager Growth (D2C) to join our Direct-to-Consumer team in the US either hybrid or remote. (Hybrid in Culver City)

At Scopely we care deeply about inspiring play every day whether in our work environments alongside talented colleagues or through our deep connections with player communities. We are a global team of game lovers who develop publish and innovate the gaming industry connecting millions of people worldwide daily.

As aLead Product Manager Growth you will own and scale top-of-funnel growth for Scopelys Direct-to-Consumer (D2C) ecosystem accelerating player adoption across our portfolio. Youll turn data and player insights into bold high-impact initiatives align cross-functional stakeholders and drive execution end-to-end. Through rapid iteration and hands-on partnership with game teams youll transform proven experiments into scalable systems that fuel sustained growth not one-off wins. Ultimately youll help evolve D2C from a margin lever into a core growth engine for Scopely.

What Youll Do:

• Collect insights across a wide variety of quantitative and qualitative streams and distil them into actionable data-backed initiative proposals to drive.
• Bring key stakeholders on game teams & central marketing/growth functions into alignment on D2C growth initiatives and get them launched driving measurable outcomes.
• Iterate your initiatives to success and eventually scale them across the portfolio creating repeatable systems that impact Scopelys business rather than one-off wins.
• Deeply understand and report on D2C top-of-funnel metrics & attribution across the portfolio
• Become the companys expert on top-of-funnel tactics in D2C constantly evaluate new tactics develop best practices on how to apply them in different games/genres & share those best practices with game teams
• Partner with game marketing & growth teams to execute initiatives that grow Scopelys D2C business
• Provide the hands-on execution support to necessary to bring marketing & growth initiatives across the portfolio to launch
• Design execute & analyze D2C adoption-focused A/B tests in partnership with game teams
• Create & improve attribution dashboards and analyse them to optimise growth initiatives

What Were Looking For:

• 7 years in product management growth or product marketing in F2P live service games
• Experience working on direct-to-consumer growth initiatives on a large-scale consumer product
• Experience leading through influence without direct control of game roadmaps by building effective working relationships with a large variety of stakeholders
• Strong understanding of the F2P live service ecosystem & D2Cs role within it
• Experience collaborating with growth and marketing teams to execute growth initiatives
• Strong analytical rigour - being able to build a data-driven business case & present it convincingly to key stakeholders
• Hands-on experience using LiveOps marketing or CRM tools to set up and execute growth experiments campaigns or similar (e.g. Braze for CRM Pragma for LiveOps Amplitude for marketing A/B tests)

Bonus Points

• Direct experience working on D2C initiatives at a leading gaming publisher (direct payments web portals etc.)
• Comfortable being hands-on with data - running queries building dashboards and driving instrumentation requirements for data engineers

At Scopely we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information and therefore will be subject to background checks upon receiving a conditional offer of employment.

About Scopely

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: Experience:

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