Digital Marketing Manager
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Job Summary
Develop and execute digital marketing plans in alignment with overall brand
and product strategy.
Manage digital advertising & lead generation campaigns (including paid
search display social media affiliates automotive publishers and retargeting
ads).
Lead SEO/SEM strategy and execution to drive organic traffic and improve
website performance.
Oversee website content performance UX and analytics (working with web
developers and creative teams).
Collaborate with PR Retailer and Creative teams to deliver engaging and
brand-consistent campaigns.
Implement and manage CRM and email marketing initiatives to support lead
nurturing and conversion.
Analyse & report on digital campaign performance using tools like Google
Analytics Meta Ads Manager and GA4.
Manage marketing budgets and ensure strong ROI across all platforms.
Monitor competitors and industry trends to identify opportunities for
innovation.
Ensure compliance with advertising standards and data protection regulations
(e.g. GDPR).
Requirements
Bachelors degree in Marketing Communications Digital Media or a related
field.
5 years of digital marketing experience preferably in the automotive
consumer goods or tech industry.
Strong understanding of digital marketing channels & lead generation
methods (SEO PPC Social Programmatic Email).
Experience managing website CMS platforms (e.g. WordPress Drupal) and
analytics tools (e.g. GA4).
Solid knowledge of social media platforms (Meta TikTok LinkedIn YouTube)
and ad manager platforms.
Proficiency in marketing automation and CRM platforms (e.g. Salesforce
HubSpot Mailchimp).
Analytical mindset with a focus on performance metrics and ROI.
Excellent project management and communication skills.
Automotive industry experience and/or bilingual (Mandarin/English) is a plus.
Required Skills:
Education: Bachelors degree or higher in marketing automotive engineering economics or business management. Professional Experience: Over 7 years of relevant experience in OEMs and the communication industry. Proven ability to establish and maintain strong media relationships. Open-minded with a start-up mindset. Excellent communication coordination planning and execution skills. Strong ability to handle pressure; proactive and innovative. Language Requirement: High level of proficiency in English
Company Industry
IT Services and IT Consulting
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
