Senior Growth Marketing Manager, LATAM

Job Description

Were seeking a Senior Growth Marketing Manager to join our Performance Marketing team and lead initiatives driving measurable scalable growth specifically for the LATAM region across the entire customer lifecycle.

In this strategic role you will own the development and execution of advanced digital marketing strategies tailored to the LATAM market fully aligned with the broader marketing organization and business objectives. Youll collaborate closely with field marketing sales and performance marketing teams focused on LATAM to ensure cohesive integrated programs that engage core audiences and accelerate pipeline growth within the region. Your leadership will be key in connecting day-to-day marketing activities with company OKRs optimizing channel performance and driving impactful business results in LATAM.

Key Responsibilities

• Collaborate closely with channel owners to co-own the performance marketing strategy for the LATAM region acting as the primary liaison in cross-functional forums championing regional priorities and ensuring local efforts align with global marketing objectives.

• Develop a deep understanding of the LATAM customer journeyfrom lead creation through to closed revenueand proactively identify friction points and growth opportunities through data-driven testing and multichannel integration within the region.

• Analyze performance across channels and touchpoints to generate actionable insights that shape and support a cohesive data-driven growth strategy designed to improve conversion rates and strengthen the sales funnel locally.

• Regularly monitor funnel health metrics including lead quality and volume conversion rates segment or channel-specific pipeline contribution and average deal size to spot trends and optimization opportunities.

• Collaborate closely with channel owners Regional Marketing Sales and Integrated Campaigns teams focused on LATAM to align on strategic goals KPIs messaging and precise audience segmentation for maximum regional impact.

• Partner with channel and campaign owners to develop and execute integrated activation plans that leverage paid owned and earned media channelstailored to engage buyers at every stage of the journey.

• Serve as a thought partner across teams driving best practices in performance marketing and influencing the marketing roadmap for LATAM.

• Act as the key bridge between Performance Marketing and other functions by effectively communicating team goals needs and feedback to ensure alignment and collaborative success.

Qualifications

• 7 years of experience in data-driven digital and performance marketing with a strong focus on B2B SaaS and LATAM markets.

• Deep understanding of paid owned and earned media channels and how to integrate them effectively for growth.

• Strong analytical skills proficient with tools like Google Analytics Looker Tableau or similar BI platforms; SQL knowledge is a plus.

• Exceptional communication skills able to translate complex data and marketing strategies into clear actionable insights for diverse stakeholders.

• Hands-on experience with marketing automation platforms (Marketo Eloqua Pardot) and CRM systems (Salesforce HubSpot).

• Proven success collaborating cross-functionally with sales product and marketing teams.

• Experience with account-based marketing (ABM) especially 1:few and 1:many approaches targeting high-value accounts is preferred.

Where We Work

Zendesk is not your average tech company. We have all the stuff youd expect - competitive pay benefits appealing offices snacks and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance from flexible hours to remote work to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

Hybrid: In this role our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection collaboration learning and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person at one of our many Zendesk offices around the world to connect collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer and were proud of our ongoing efforts to foster global diversity equity & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race color religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry disability military or veteran status or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application complete any pre-employment testing or otherwise participate in the employee selection process please send an e-mail to with your specific accommodation request.