Digital Performance & Data Intern

Company Overview:

Deighton Associates Ltd. is a global leader in infrastructure asset management software dedicated to helping governments and transportation agencies make smarter data-driven decisions. With its flagship platform dTIMS Deighton empowers clients to manage roads bridges and other critical assets with precision and long-term sustainability in mind. Backed by decades of innovation and a collaborative team culture Deighton is trusted by organizations worldwide to deliver impactful future-ready solutions. Join a team that thrives on open communication collaboration and celebrating wins togetherwhere your contributions are valued and your growth is supported every step of the way!

Job Summary

Reporting to the Digital Marketing Manager the Marketing Intern will support the execution and optimization of Deightons demand generation digital performance and data-driven marketing initiatives. This role is hands-on and impact-focused with a strong emphasis on lead generation CRM management data hygiene website maintenance and marketing analytics.

The intern will play a key role in ensuring our marketing systems are accurate optimized and driving meaningful business insights while also supporting campaigns events and day-to-day marketing operations.

Key Responsibilities:

Lead Generation & CRM Management

• • Support lead generation initiatives across email website gated content and campaign landing pages
  • Assist in CRM data hygiene including lead cleanup de-duplication segmentation and lifecycle management
  • Conduct regular reviews of RFP & RFI portals track opportunities and provide reporting to support lead generation and business development activities
  • Maintain accurate tracking of campaign sources attribution and lead status
  • Support Sales and Marketing alignment through consistent lead data and reporting
  • Help establish and maintain CRM best practices and documentation

Website Maintenance & Digital Performance

• • Support ongoing website maintenance including page updates content posting form management and basic QA testing
  • Assist with SEO optimization including metadata updates on-page improvements and keyword implementation
  • Support website performance tracking identifying opportunities to improve traffic engagement and conversion rates

Marketing Analytics & Reporting

• • Assist with marketing performance reporting across email website CRM and campaigns
  • Help track and analyze key metrics including lead volume conversion rates traffic trends and campaign outcomes
  • Support the creation of dashboards reports and insights used for decision-making
  • Identify trends opportunities and gaps in performance data

Campaign & Marketing Operations Support

• • Assist with the execution of digital campaigns including product launches events webinars and brand initiatives
  • Support email campaign development scheduling testing and reporting
  • Assist with content publishing across website blogs and social platforms
  • Help manage marketing calendars and campaign timelines

Cross-Functional & General Support

• • Collaborate with Sales on lead handoff processes reporting needs and campaign support
  • Assist with events webinars and virtual conferences from a marketing operations perspective
  • Support administrative and operational tasks within the Marketing team as required

Qualifications & Skills:

• • Currently enrolled in or recent graduate of a marketing communications digital media business data analytics or related program
  • Internship or co-op experience in marketing digital operations or analytics is an asset
  • Strong written and verbal communication skills
  • High level of attention to detail and data accuracy
  • Strong analytical mindset with interest in performance metrics and reporting
  • Excellent organizational project coordination and time management skills
  • Self-starter with the ability to work independently and collaboratively
  • Comfortable working with digital and marketing platforms such as:
    • CRM systems (Pipedrive Salesforce HubSpot or similar)
    • Email marketing tools (Campaigns Mailchimp HubSpot etc.)
    • Website CMS platforms (Squarespace WordPress Webflow etc.)
    • Analytics tools (Google Analytics Power BI Looker etc.)
    • Research Statistics and Survey Platforms (SurveyMonkey Typeform etc.)
  • Basic understanding of SEO email marketing and lead funnels is considered an asset

What Youll Gain

• • Hands-on experience in growth marketing CRM systems and marketing analytics
  • Exposure to real-world B2B demand generation strategies
  • Experience working alongside Sales Product and Marketing leadership
  • Opportunities to contribute to high-impact campaigns product launches and digital initiatives
  • A strong foundation for a career in digital marketing revenue operations or growth analytics

Salary Range: $20.00 CAD per Hour

Deighton Associates Ltd. is proud to be an Equal Employment Opportunity. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience:

Intern