CBS BMC Brand and Marketing Channel Specialist

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

Discipline Web Marketing
Role Type Channel Specialist
Role Rank Channel Specialist 64
Current Rank CS 64

The opportunity
The Channel Specialist plays a key role in shaping and optimizing digital content across multiple this role you will manage high-visibility content on a global scale and drive engagement through strategic content curation and optimization. You will be responsible for overseeing video content uploaded to Brightcove ensuring quality control proper organization and best practices to enhance user experience. Additionally you will have the chance to influence the firms digital presence by managing the global YouTube channel and refining content strategies.

Your key responsibilities
Be the main point of contact with BMC stakeholders seeking to publish webcast and podcast on global working with them from topic ideation through to page build and optimization.
Approve content for the firms global webcast and podcast pages ensuring high engagement and relevance.
Oversee edit and build pages for Tier 1 and Tier 2 webcast and podcast pages.
Ensure proper video archiving and removal of outdated content to maintain a relevant and streamlined video library.
Collaborate with internal teams to ensure consistency in branding and messaging across video assets.
Maintain and manage video publishing workflows and governance guidelines within Brightcove.
Stay updated on Brightcove features and industry trends to enhance video content strategy and platform utilization.
Manage the global YouTube channel maintaining content quality optimizing playlists and implementing archiving parameters.
Develop and implement best practices for video content including updating the YouTube playbook and approving new playlists.
Analyze and report on key performance metrics for YouTube videos webcast pages and podcast pages.
Use data-driven insights to refine content strategies and improve engagement.
Review content and suggest how best to optimize for SEO performance including conducting keyword research and editing/writing page titles meta descriptions h-tags and body content.
Understand website taxonomy and ensure new content is tagged effectively
Keep abreast on new functionality and/or any process changes that are implemented by the central web governance team; remain up to date on any changes to SEO approach established by major search engines.

Skills and attributes for success
Write/edit web copy thats engaging brand-compliant and search engine-optimize
Lead and collaborate with global and remote teams to execute digital strategies effectively
Advise senior stakeholders on the best way to shape their ideas into compelling content that has a distinct point of view and adds value to the target audience
Advocate for digital best practices and how to use different content types/formats and design elements to create effective engaging user experiences
Make decisions throughout a project that balance the need to meet a deadline and still meet the original requirements of the project
Work independently to complete multiple tasks within a fast-paced environment

To qualify for the role you must have
Excellent US English written and verbal communication skills with an understanding of how messages may be received globally
Strong understanding of digital publishing and best practices
Strong understanding of YouTube content strategy playlist curation and video performance tracking
Strong knowledge of SEO relating to content development
Experience working within a content management system to create outstanding digital experiences
Strong influencing skills
Strong project and time management ability
Strong organizational skills to handle multiple tasks meet deadlines and drive strategic initiatives
Proficiency in tracking engagement metrics and using insights to refine content strategies

Ideally youll also have
Experience and be comfortable working closely with global teams

Technologies and Tools
Proficient in AUP tool YouTube Brightcove Conductor and Adobe Analytics.

What we look for

Bachelors or masters degree
professional confident and enthusiastic candidate; adapt to flexible work timings; demonstrate exceptional work ethic and customer focus
Minimum 8 years of work experience in Digital content management

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.
Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: Well provide the tools and flexibility so you can make a meaningful impact your way.
Transformative leadership: Well give you the insights coaching and confidence to be the leader the world needs
Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs
About EY
EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above please contact us as soon as possible.

The exceptional EY experience. Its yours to build.

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.