Consumer Audience Specialist

About Us

Chevron is a leading multinational energy company with operations in over 180 countries. Founded in 1879 Chevron has a rich history of innovation and growth making significant contributions to the global energy landscape.

Chevron markets Caltex fuels lubricants and other petroleum products in the Philippines. Our network of service stations terminals and sales offices forms the backbone of our presence in the Philippines.

In March 2020 Chevron sold its 45% non-operated interest in the Malampaya natural gas field. This was the first natural gas development and largest industrial project in the Philippines.

From the Philippines we provide operational support for Chevron offices on five continents. The workforce supplies transactional processing and consulting services in areas ranging from finance to information technology.

Chevron operates through two subsidiaries in the Philippines. Our Downstream company is Chevron Philippines Inc. We also operate a business processes support organization through Chevron Holdings Inc.

There are two Chevron companies operating in the Philippines: Chevron Holdings Incorporated (CHI) and Chevron Philippines Incorporated (CPI).

CHI is a shared services center providing transactional processing and consulting services in the areas of finance and accounting information technology supply chain management human resources downstream customer service and marketing. Established in 1998 CHI serves Chevron affiliates in six continents around the world. Over the years it has grown to be one of the leading members of the shared services industry in the Philippines.

CHI has received various recognitions as a top employer: the 2024 Circle of Excellence for CSR Company of the Year; 2024 Top 10 Fortune 500 companies; 2023 HR Asia best companies; 2022 Diversity Company of the Year; 2021 Asias Best Employer Brand Award; 2021 Global Best Employer Brand Award; 2020 HR Asia Best Companies to Work for in Asia; 2019 Circle of Excellence Top Employer Category at Asia CEO Awards and the 2018 Wellness Company of the Year at the same Asia CEO Awards.

CPI markets the Caltex brand of top-quality fuels lubricants and petroleum products through a network of service stations terminals and sales offices.

About the Role

We have an exciting opportunity for a Consumer Audience Specialist. This role will be based in 6750 Building Makati City Philippines.

The Consumer Audience Specialist role is a hands-on key contributor to driving consumer acquisition retention and engagement across Chevrons marketing channels. The ideal candidate combines strong analytical skills with operational agility to deliver high-performing campaigns. Responsibilities include data interpretation stewardship and continuous improvement to optimize marketing effectiveness.

Responsibilities for this position may include but are not limited to:

Audience Strategy & Segmentation

• Develops audience segments over time using behavioral insights predictive analytics and/or AI-driven analysis
• Defines audience logic and recommends targeting criteria for personalized marketing journeys

Data Stewardship & Enablement

• Verifies and validates data availability for Journey Delivery and campaign execution

• Provision audience data to campaign specialists across B2C and B2B channels

• Maintain and evolve RFM (Recency Frequency Monetary) modeling frameworks

• Act as a data steward and end-user advocate for data quality and usability

Cross-Functional Collaboration

• Liaise with internal teams to ensure seamless campaign execution.(i.e. Marketing Technology Data Science Programs)

• Strong partnership with the Customer Experience Data Analyst

Performance & Optimization

• Monitor audience performance metrics and campaign effectiveness.
• Provide support to all data analysis for overall Marketing performance measurement (ROI)

• Support the development of dashboards and visualizations to inform decision-making

• Contribute to the Audience Analysis Roadmap (Descriptive Predictive Prescriptive)

About You

We know our greatest resource is the ingenuity creativity and innovation of our people. Applications from motivated and talented individuals with a keen interest in the energy industry are encouraged.

Required Qualifications:

• Bachelors degree in Marketing Business Analytics or related field

• 2 years of experience in marketing operations or audience management

• Experience with designing and delivering Azure API and associated data platform solutions

• Familiarity with SQL and data visualization tools (e.g. Tableau CRM)
• Experience working in a global operations organization
• Strong communicationand project management skills

Preferred Qualifications:

• Demonstrated ability to work directly with business partners and cross-functional teams.

• Experience with visualization tools creating data sources SQL
• Experience building and managing data in Tableau CRM

Everything we do at Chevron is guided by our values and our commitment to The Chevron Way ( At the heart of The Chevron Way is our vision to be the global energy company most admired for its people partnership and performance.

Participate in world-leading energy projects advance your professional development and expand your career within an inclusive collaborative and high-performing workplace.

Benefits:

• Competitive salary
• Allowances medical and optical reimbursements
• Health care coverage for you and your eligible dependents
• Robust employee centered programs for health and wellness
• Time-off to promote healthy work-life balance or to care for your family
• Annual corporate incentive bonus when the company meets established goals
• Recognition & awards program
• Life insurance
• Career development opportunities to all employees through onboarding training and development mentoring volunteering opportunities and employee networking groups

At Chevron we are committed to fostering diversity and inclusion at all levels of our company and at all stages of the employee experience. We constantly strive to attract develop and retain diverse Filipino talent. Globally Chevron Corporation has achieved a rating of 100 percent in the Human Rights Campaign Equality Index for the past 17 years. The Index ranks American companies based on their commitment to equality in the workplace.

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