Chief Marketing Officer (CMO) Remote

About you
Youre an experienced CMO who blends strategic clarity with strong creative judgement and taste. Youve owned full-stack marketing in high-growth environments shaping positioning narrative and go-to-market execution while maintaining a high bar for quality and consistency.

Youre highly organised and commercially aware able to turn ambiguity into clear plans launch rhythms and operating discipline. You understand how to balance brand building with performance outcomes scaling what works while protecting long-term trust and credibility.

You bring deep empathy for customers and communities using insight to shape messaging product launches and engagement. Youre comfortable influencing across senior stakeholders and working as a hands-on player-coach in a lean team

About the role
As Car & Classics CMO you will own the full marketing function end-to-end. From brand positioning and storytelling to launch strategy content and cultural presence PR events and performance amplification.

This is a hands-on leadership role in a lean team environment. Success requires someone who can combine strategic thinking creative judgement strong organisation and the ability to influence across the business while still being willing to roll up their sleeves and execute.

You will play a central role in shaping Car & Classics next phase of growth by strengthening the brand building a repeatable GTM engine and driving meaningful engagement and adoption across web and app.

About us
Car & Classic is one of the largest automotive marketplaces in the world. Launched in 2005 but under new VC-backed ownership since 2018 and on an exciting double-digit growth journey to bring classic vehicle transactions online.

Our culture is incredibly important to us. Were lucky enough to have built the team from scratch with a focus on enjoying the day-to-day diversity inclusion and high performance. Were a fully remote team of builders dreamers and petrolheads using tech to connect enthusiasts with the machines that move them. If youre driven by passion and curious about shaping the future of classic motoring online youll fit right in.

Were looking for a CMO who has good relevant experience and wants to make their mark in a rapid-growth business where they can make a real difference whilst enjoying the environment and culture.

Role and responsibilities:

• Brand strategy & positioning: (Re)define Car & Classics positioning within the community by building a clear point of view consistent storytelling and stronger brand trust across both online and offline touchpoints.

• GTM & launch leadership: Build and run a repeatable GTM machine and lead key launches (product/feature/marketing rollouts) including narrative messaging hierarchy sequencing timing and asset requirements.

• Content social & cultural presence: Set the editorial and creative standard for Car & Classics content and social media ensuring the brand feels lovable relevant and culturally credible leveraging creators and influencer partners where it makes sense.

• PR events & reputation: Own PR strategy and agency relationships and lead key calendar moments (events announcements partnerships) to build authority and trust in the category.

• Paid media direction & alignment: Define strategic direction and guardrails for paid media ensuring it supports business priorities efficiently while staying aligned with the brand.

• CRM strategy leadership: Own the CRM direction to deliver best-in-class communication journeys that increase engagement retention and long-term user value.

• Team leadership & leverage: Lead a lean team and build an efficient operating model using freelancers agencies and partners through clear briefs high standards and fast decision-making.

• Cross-functional leadership: Work closely with the CEO and leadership team plus Product Performance Data and head of CRM to align priorities make trade-offs and ship work that helps extract value from our users and deliver them outstanding experience.

• Performance tracking & reporting: Define and track marketing KPIs across brand demand and engagement; communicate progress clearly and continuously adjust priorities based on impact.

The skills attributes and experience you must have:

• Proven experience owning full-stack marketing scope (brand demand) including brand GTM content PR social partnerships events creative production and lifecycle coordination.

• Strong ability to define and evolve brand positioning and narrative with excellent judgement taste and consistency.

• Demonstrated capability to build and run high-quality launches (GTM strategy execution).

• Strong operational discipline able to turn ambiguity into clear plans timelines and delivery while moving fast without sacrificing quality.

• Comfort operating as a player-coach in a small team able to write brief edit and make hands-on decisions when needed.

• Strong stakeholder management and influence skills able to align leadership and cross-functional teams without heavy hierarchy.

• Strong written and verbal communication skills (briefs messaging copy narrative).

• Commercial awareness able to balance brand equity with business impact and make smart prioritisation decisions.

The skills attributes and experience it would be nice to have:

• Experience in a marketplace media-led business or enthusiast-driven brand.

• Experience launching premium products or trust-driven propositions (e.g. insurance financial services high-consideration offers).

• Experience leading or supporting a rebrand or major brand evolution.

• Strong familiarity with brand trackers and brand health measurement using insight to guide strategy.

• Experience managing agencies and production partners across PR creative and content.

• Understanding of performance marketing economics (CAC contribution margin payback) even if not hands-on in platforms.

• Interest in classic cars collector culture or high-trust communities (nice-to-have not essential).

This role probably isnt for you if:

• You are primarily a performance / growth marketer and dont enjoy owning brand content and creative direction.

• You prefer leading through large teams and would be frustrated by a lean high-ownership environment.

• You are uncomfortable being hands-on (writing briefing shaping creative building launch plans).

• You see PR content social and events as nice-to-haves rather than core brand drivers.

• You rely heavily on agencies to do most of the thinking and strategy work.

• You struggle with ambiguity fast priorities and cross-functional decision-making.

What do you get (remuneration & benefits)

• Competitive & benchmarked base salary

• Generous stock options scheme

• All the equipment you need to get the job done

• Flexible working - work where and when you want to get the job done

• Access to free counselling therapy and mental health support via Spill

• Professional development allowance

• Life cover

• Smart Health

• Generous parental leave

• 33 days holiday (including bank holidays)

• Ability to make your mark on a fast-growing start-up

Our application process
Once you decide to apply youll be presented with a series of questions. The answers to the questions are the difference between your application being progressed or not. Please do give them your time and effort when answering.

We want to hear from you not AI. Using AI to write your answers will mean that your application will be rejected.

Car & Classic Limited is an equal-opportunity employer
Equality diversity and inclusion are integral parts of our culture. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus for which we hold ourselves responsible. We are committed to treating all applicants fairly and equally and encourage candidates from all backgrounds to apply for this role.

Good luck with your application and thank you in advance for your interest in joining us at Car & Classic.