Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Summary
This is an exciting opportunity to establish and lead the marketing function for a respected provider of executive education and professional training. With a strong international client base and ambitious growth plans this organisation is looking for an experienced Marketing Manager to shape strategy build systems and deliver measurable business impact.
Youll enjoy the freedom to design best practice marketing approaches from the ground up positioning the brand in key markets and driving new client acquisition.
Youll enjoy the freedom to design best practice marketing approaches from the ground up positioning the brand in key markets and driving new client acquisition.
- Develop and deliver an integrated marketing strategy aligned to business objectives.
- Manage budgets and ensure campaigns achieve strong ROI.
- Lead digital marketing activity including SEO paid search email and social.
- Oversee brand development ensuring messaging and design reflect a modern training business.
- Produce engaging content collateral and course-specific campaigns.
- Manage relationships with agencies contractors and media partners.
- Mentor and manage a junior marketing colleague.
- Track performance through data and analytics.
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Qualifications
Not Specified
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Education
Degree in marketing business communications or related field (or equivalent experience).
Professional marketing certifications (e.g. CIM IDM) are desirable.
Professional marketing certifications (e.g. CIM IDM) are desirable.
Experience
10 years in marketing ideally within training education or consultancy.
Proven record of delivering ROI and ROAS through digital and integrated campaigns.
Strong background in brand development messaging and positioning.
Experience managing budgets agencies and external suppliers.
International market experience within training/education (desirable).
Proven record of delivering ROI and ROAS through digital and integrated campaigns.
Strong background in brand development messaging and positioning.
Experience managing budgets agencies and external suppliers.
International market experience within training/education (desirable).
Skills
- 5-10 years in marketing ideally within a services environment
- Proven record of delivering ROI and ROAS through digital and integrated campaigns.
- Strong background in brand development messaging and positioning.
- Experience managing budgets agencies and external suppliers.
- International market experience within training/education (desirable).
- Expertise in SEO paid media content and email marketing.
- Strong knowledge of CRM and marketing automation tools (e.g. HubSpot Salesforce Zoho).
- Excellent communication project management and stakeholder management skills.
- Hands-on proactive approach comfortable in a lean SME environment.
- Creative flair with an eye for design and strong storytelling.
Keyboard Shortcuts
F9- Move focus from the edit area to the Footer ToolbarF10- Move focus from the edit area to the first toolbar buttonShiftTAB- Move focus from the edit area to the last toolbar button
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Blue Eskimo is recognised as the leading provider of recruitment services across the sector. It is the only recruitment provider accredited and endorsed by the Learning & Performance Institute.
