Senior Process Associate, CSW Specialist onsite in Richardson TX

Ready to shape the future of work

At Genpact we dont just adapt to changewe drive it. AI and digital innovation are redefining industries and were leading the charge. Genpacts AI Gigafactory our industry-first accelerator is an example of how were scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale. From large-scale models to agentic AI our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving tech-driven environment love solving real-world problems and want to be part of a team thats shaping the future this is your moment.

Genpact (NYSE: G) is anadvanced technology services and solutions company that deliverslastingvalue for leading ourdeep business knowledge operational excellence and cutting-edge solutions we help companies across industries get ahead and stay by curiosity courage and innovationour teamsimplementdata technology and AItocreate tomorrow to know us onLinkedInXYouTube andFacebook.

Inviting applications for the role of Senior Process Associate CSW Specialist!

As a Customer Success Workflow (CSW) Specialist you will play a critical role in supporting Account Strategists who work directly with advertisers to optimize their campaigns on our Clients platform. Your primary responsibility will be to analyze ad performance metrics provide data-driven insights and execute strategic tasks that enhance campaign effectiveness. You will work across multiple workflows delivering high-quality recommendations and reports that help drive advertiser success.

This role requires a deep understanding of digital advertising campaign strategies and performance metrics as well as the ability to generate reports presentations and insights that account strategists can use in QBRs (Quarterly Business Reviews) RFPs (Requests for Proposals) and other advertiser-facing engagements.

Responsibilities

Advertising Campaign Support & Optimization

Analyze Clients ad performance metrics (e.g. CTR CPM ROAS Conversion Rates) to identify opportunities for optimization.

Work closely with Account Strategists to execute data-driven campaign strategies for mid-funnel upper-funnel lead-gen and app-based advertising solutions.

Research and recommend A/B testing strategies audience segmentation and bid adjustments to improve campaign outcomes.

Data & Insights Reporting

Create customized data reports and dashboards for Account Strategists to present to advertisers.

Generate weekly and monthly performance summaries with actionable insights based on historical trends and real-time data.

Develop presentation slides for QBRs RFPs and internal strategy meetings ensuring they align with advertisers objectives.

Workflow Execution & Collaboration

Manage multiple tasks and workflows assigned by Account Strategists ensuring timely and high-quality delivery.

Collaborate with internal teams including Sales Product and Ad Operations to enhance advertiser experience and campaign success.

Provide proactive recommendations to improve internal processes increasing efficiency in campaign management and advertiser engagement.

Qualifications we seek in you!

Minimum Qualifications

Experience in digital advertising media planning ad operations or customer success roles within an ad-tech or agency environment.

Experience creating data-driven reports and presentations (Excel Google Sheets Looker Tableau PowerPoint Google Slides etc.).

Strong ability to translate complex data into insights and recommendations for campaign improvement.

Excellent organizational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment.

Strong communication and presentation skills to deliver insights effectively.

Proactive and detail-oriented mindset with a problem-solving approach

Preferred Qualifications/ Skills

Strong understanding of digital advertising ecosystem and broader digital ad trends.

Proficiency in analyzing campaign performance using Ads Manager Google Analytics or similar platforms.

Why join Genpact

Be a transformation leader Work at the cutting edge of AI automation and digital innovation

Make an impact Drive change for global enterprises and solve business challenges that matter

Accelerate your career Get hands-on experience mentorship and continuous learning opportunities

Work with the best Join 140000 bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Lets build tomorrow together.

The approximate annual base compensation range for this position is $21 to $24 per hour. The actual offer reflecting the total compensation package plus benefits will be determined by a number of factors which include but are not limited to the applicants experience knowledge skills and abilities; geographic location; and internal equity.

Location-based Roles Richardson TX area candidates are eligible for this role only. Los Angeles California based candidates are not eligible for this role.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military/veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation.

Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training.