Social Media Manager & Content Creator

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Rolle:Social Media Manager & Content Creator

Standort: Rome Italy(Office presence is expected at least 1 day per week)

Pleasesubmityour CV in English

The Opportunity

This is an opportunity to join OLIVERs award-winning in-house agency for our client as a dynamic and culturally attuned Social Media Manager & Content Creator. This hybrid role is split evenly between strategic social media management and hands-on content creation for iconic food brands. Our client is on a mission to make sustainable and nutritious food accessible to all inspiring home cooks to create meals that are good for people and the planet. They champion the fight against food waste by encouraging delicious resourceful cooking that makes the most of every ingredient.

Youll be responsible for developing and executing social-first strategies that drive engagement build brand affinity and keep our world leading brands culturally relevant. At the same time youll be crafting visually compelling trend-driven content that resonates across platforms like Instagram TikTok and emerging channels.

This is a unique opportunity to shape how millions experience our Food brands onlinethrough both the conversations you spark and the content you create.

The Role

As our Social Media Manager & Content Creator youll be the driving force behind transforming everyday Food products into culturally resonant brand experiences. Operating at the intersection of strategy creativity and cultural relevance youll turn strategic briefs into engaging social content that not only reflects brand personality but also sparks meaningful conversations across platforms.

Youll lead the development of social-first strategies and manage brand communities ensuring our Food brands are not just present but influential in the digital space. Your ability to translate brand identity into authentic platform-native content will be key to standing out in crowded feeds and building lasting audience connections.

Were looking for someone with a deep passion for the Food category and a sharp eye for trendssomeone who lives and breathes social media and understands how to craft content that feels native timely and emotionally engaging.

In your content creator capacity youll ideate produce and rapidly deliver high-impact visual and multimedia content tailored for platforms like Instagram TikTok and emerging channels. Youll proactively connect our brands to trending conversations using cultural insights to drive engagement affinity and conversion.

Youll also collaborate closely with our GenAI and Influencer teams to scale content production and enhance its cultural relevanceensuring our brands dont just follow trends but help shape them.

What you will be doing:

Social Media Management

• Lead social-first strategies for Knorr and Hellmanns across paid and organic channels
• Build and manage content calendars and community engagement
• Spot cultural trends and activate them to boost brand relevance
• Collaborate with insights analytics and GenAI teams to inform strategy and optimise performance
• Shape brand voice and messaging across platforms
• Ensure content aligns with brand guidelines and platform best practices
• Present strategies and ideas to clients and stakeholders
• Stay ahead of platform updates and algorithm shifts
• Monitor and report on performance metrics to inform future content decisions

Content Creation

• Create platform-native content that connects Knorr and Hellmanns to cultural moments in real time
• Produce visually compelling assets for Instagram TikTok and emerging platforms
• Develop versatile content packages that flex across formats while maintaining brand consistency
• Lead reactive content creation that positions brands at the heart of trending conversations
• Translate brand guidelines into authentic engaging storytelling
• Experiment with visual techniques to elevate Food storytelling
• Collaborate with influencer and GenAI teams to scale and enhance content relevance
• Deliver content that exceeds benchmarks in engagement and sentiment
• Maintain a consistent visual identity across platforms while tailoring content to each channels unique audience and tone.

What you need to be great in this role:

• Proven success in managing social media for consumer brands
• Experience of minimum 2 years of hands-on experience creating contend for Food brands
• Native in Italian and fluent in English (spoken and written - you will work with an international team)
• Deep understanding of social-first content and platform-native storytelling
• Creative flair and excellent written communications skills and great copywriting
• Experience creating content that performs exceptionally well across Instagram TikTok and emerging platforms
• Deep knowledge of social platform best practices and emerging trends
• Understanding of social listening and trend identification
• Strong expertise in video content creation (TikTok Reels YouTube shorts)
• Skilled in Adobe Creative Suite and mobile editing tools
• Familiarity with AI-powered content creation and optimisation
• Ability to analyse performance data and adapt content accordingly
• Experience with influencer marketing and social commerce strategies
• Knowledge of paid social media planning and execution
• Confident managing multiple brand voices and stakeholder relationships
• Portfolio showcasing high-performing content across platforms
• Sharp eye for cultural trends and visual innovation & Strong attention to detail
• The ability to work at pace without sacrificing quality thriving in high-pressure environments

Req ID: 15453

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.