Senior Social Media Consultant

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of Do you want a workplace that will challenge you and offer you opportunities to learn and grow A position at Xcel Energy could be just what youre looking for.

Position Summary

Own social media content plans for one of our regions from idea through publishing and promotion working collaboratively across the broader marketing team and under the direction of Social Media leadership. Develop strategy generate content and analyze data to help drive business objectives. Excellent communications strong writing and project management skills are required. Ability to work well with external agency partners and internal cross-functional teams to ensure social channels align with all communications overall corporate strategy business units and jurisdictions.

Essential Responsibilities

• Content: Plans researches writes edits and coordinates strategy and development of electronic and web-based communications that deliver on Xcel Energy brand platform strategic initiatives and campaign pillars.
• Coordinates work and schedules with videographers graphic designers and communication consultants ensuring final products meet organizational and platform needs. Documents and improves processes to produce quality on-time results within budget.
• Insights: Uses data analytics and trends to groundwork and develop strategy and tactics that support business goals. Gathers and shares data from social media to provide feedback to internal and external partners.
• Advertising: Supports content plans with strategic paid advertising recommendations implementing paid social tactics in social media management tool and/or natively in Meta X Nextdoor YouTube and other platforms as needed. Provides regular reporting on performance and optimization recommendations.
• Vendor Management: Works closely with vendor-partners including social media management tool agency social networks influencers contractors etc. to ensure project production meets quality and timing requirements; creative implementation on social channels is accurate receives invoices and initiates payment process including ensuring correct budget codes are used. Understands and supports Xcel Energys brand; understands and demonstrates behaviors in accordance with the corporate values.

Minimum Requirements

• At least seven years experience in positions that require significant direct cross-functional interaction and collaboration with teammates designers producers videographers and production vendors on social media.
• Work in an agency or corporate setting preferred.
• Proven ability to write clearly concisely quickly and accurately incorporating key messages and calls to action and using appropriate language and tone for the target audience.
• Able to progress on a variety of projects during the course of the workday and accustomed to working at a fast pace.
• Degree in journalism public relations communications or related discipline. experience and success in marketing communications for business-to-business and/or business-to-consumer products including social media marketing digital marketing direct marketing and channel marketing.

As a leading combination electricity and natural gas energy company Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy we strive to be the preferred and trusted provider of the energy our customers need. If youre ready to be a part of something big we invite you to join our team.

All qualified applicants will receive consideration for employment without regard to age race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

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