Head of Enterprise B2B Marketing

Thanks for stopping by! Were Doctor Care Anywhere:Doctor Care Anywhere Group plc (DCA) is the UKs largest private provider of telehealth services. The Company works with insurers healthcare providers and corporate customers to serve patients with a range of digitally enabled telehealth services on its proprietary platform.

DCA is committed to delivering the best possible patient experience and clinical care through digitally enabled joined up evidence-based pathways. DCAs strategic ambition is to be the UK market leader in digitally enabled primary care helping to meet the health needs of patients and payors in a challenging and fast changing environment.

The role: Weve built the tech and clinical infrastructure. Now we are focused on growing our enterprise pipeline. We have a handful of large clients who love us but we need help generating qualified leads predictably but testing whatever channels make sense for complex B2B healthcare buyers.

This means getting your hands dirty: writing sequences building campaigns running experiments and hiring agencies/freelancers where needed. Youll own lead generation end-to-end.

• Remuneration: 90000 Per annum
• Work location: London office based (up to 2 days WFH)
• Application Deadline: 9am Friday 30th January 2026

Key Accountabilities / Responsibilities:

First 90 days: Foundation work

• Interview our existing clients to understand who actually buys and why (ICP and JTBD research)
• Map the buying committee and decision process for insurers PMIs benefit providers and large employers
• Translate what you learn into sharp positioning and messaging by segment
• Based on buyer insights develop hypotheses about which channels might work (cold outbound partnerships with brokers/consultants LinkedIn industry events referrals)
• Pick 1-2 channels to test first and build them yourself

Ongoing: Test learn scale

• Run experiments to find your first repeatable lead gen channel - could be cold outbound partner referrals content events whatever the evidence suggests will work for these buyers
• Generate qualified meetings for our Sales Directors
• Build and optimize the lead nurture infrastructure (HubSpot workflows sequences basic automation)
• Create the sales assets needed to close deals (pitch decks one-pagers case studies) - but only whats actually needed not a content library
• Track whats working kill what isnt double down on what shows promise

Why Youll Love Working Here

• Youll work directly with senior leadership - Report to our Chief Growth Officer partner closely with our Sales Directors. Your work will directly impact revenue not get lost in a marketing org.
• Youll build from scratch - No legacy systems or processes to navigate. Youll design the lead gen function the right way from day one.
• Real ownership - We need someone who can figure things out independently. If youre someone who needs constant direction this isnt the role. If youre energized by autonomy and accountability youll thrive.

You dont need all of these - if youre strong on 1-2 and willing to figure out the rest that works. We care more about your rate of learning than checking every box.

• Channel experimentation for enterprise buyers- Youve found and proven lead gen channels for complex B2B sales. Youre hypotheses-driven: you talk to buyers form opinions about what might work test fast and follow the evidence. Whether thats cold outbound partnerships events or something else.
• Customer discovery and positioning- You can run JTBD interviews extract real insights and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
• Hands-on execution- Youre comfortable building whatever channel you test yourself. Writing cold emails setting up HubSpot workflows designing partnership programs creating sales decks. You dont need a team to ship work.
• Stage-relevant experience Youve taken a channel from experimental to working at a B2B company with complex committee-based sales. Ideally youve done this in healthtech SaaS or another regulated industry where buyers move slowly and care about compliance.
• Commercially minded You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel.

We understand the importance of health and wellbeing for our patients and for our team. As a valued member of our business youll be supported respected and empowered to grow with the freedom to make the most of your role and your career. As part of our team youll have access to:

Doctor Care Anywhere subscription: For you and 5 of your loved ones Get ready to enjoy health consultations on the go!

Company Bonus: We love rewarding our team for their dedication and achievements.

25 Days Holiday Bank Holidays: Youve earned it! Enjoy time off to recharge explore and make incredible memories.

Birthday Day Off: Go and celebrate however you like!

Buy up to 5 days of additional annual leave (FTE)as part of our focus on health and wellbeing

Charity Days: Join us in giving back to the community! Were all about making a difference together.

Enhanced Maternity and Paternity Pay: Weve got your back with extra support during this special time.

Bike2Work Scheme: We love an eco-friendly commute!

Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.

Hybrid Working: Anagileandautonomoushybridworkenvironment.

Development Opportunities: Get ready to grow learn and make strides in your career!
30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year.

Doctor Care Anywhere is an equal opportunity employer. Were committed to creating an inclusive environment for all employees.

Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.

Required Experience:

Director