Key Account Manager

STRATEGY

Lead and manage the implementation of Red Bulls commercial strategy at all key customers.

Develop short and mid-term customer strategies in line with the overall national sales policy.

Implement national price strategies and establish the customer pricing accordingly.

ANALYSIS AND PLANNING

Analyse available data sources (e.g. Nielsen scanner and customer data) and derive customers growth opportunities. 

Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
Develop plans for annual business and effective promotion. 

Prepare yearly negotiations (including different scenarios) with a focus on Red Bulls sales drivers and Red Bulls customer spend strategy.

EXECUTION

Conduct and lead the yearly negotiation process at key customers. 

Agree with customers on Red Bulls Perfect Store concept.

TRACKING

Continuously track and adjust volume and profitability targets by using existing sales reports.

Prepare and discuss the success of executed plans (e.g. promotions) with customers and show Red Bulls contribution to customers businesses.

Use the Perfect Store Audit to manage the execution in-store effectively.

COLLABORATION

Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. 

Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth.

Strive for Category Captaincy with key strategic retailers within the energy category.

Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Qualifications :

A proven track record of 3-5 years of professional experience in Key Account Management and/or Field. 

Force Management ideally with an FMCG/beverage background.

Experience in Category Management preferred. 

Cross-functional experience in Trade Marketing/Consumer Marketing is a plus (not mandatory).

Excellent network of existing contacts and trade relationships.

Strategic ability -- develop specific valuable innovative and commercially focused strategies but also grasp the bigger picture.

Commercial acumen -- strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness. Ideally can work with SAP/BI to plan and track sales results.

Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom-line implications of sales and marketing decisions. Able to analyse sales and customer data draw the best conclusion and develop initiatives with the highest value for the shopper customer and Red Bull.

Negotiation experience -- successful front-line retail negotiation experience and problem-solving skills.

Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear concise and empowering way.

Additional Information :

Red Bull Hungaria Kft. is committed to providing equal employment opportunities to all individuals regardless of race color religion sex national origin age disability or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).

Remote Work :

No

Employment Type :

Full-time