The Director of Marketing for Natrelle and Keller Funnel is responsible for shaping and executing the brand strategy to drive growth awareness and market leadership. The role leads brand planning commercial strategy and integrated marketing programs targeting both healthcare professionals and patients. This individual acts as the primary steward of the brands positioning in the plastic surgery space and works cross-functionally with sales clinical regulatory and external agency partners.
Key Responsibilities:
- Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment.
- Lead the Natrelle team with an emphasis on developing and engaging talent.
- Conduct market analysis identify trends and leverage customer insights to inform marketing initiatives.
- Lead campaigns that promote product benefits clinical outcomes and brand value to surgeons practices and patients.
- Collaborate closely with R&D medical affairs and regulatory teams to ensure compliant messaging and effective product launches.
- Oversee creation of educational and promotional content digital assets events and KOL engagement programs.
- Partner with finance and operations to deliver accurate demand plans
- Develop/maintain relationships with plastic surgery societies and key customers (KOLs). Support major industry meetings
- Manage budget agency relationships and vendor contracts driving ROI across all marketing activities.
- Support key meetings and advisory boards with development of strategy and content for brand
- Monitor brand performance and maintain competitive intelligence on emerging products competitors and market shifts.
- Serve as internal brand champion training sales teams and influencing senior leadership on brand priorities.
- Manage expenses to ensure that costs are in-line with the operating budget.
Qualifications :
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
#LI-AA
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Work :
No
Employment Type :
Full-time
The Director of Marketing for Natrelle and Keller Funnel is responsible for shaping and executing the brand strategy to drive growth awareness and market leadership. The role leads brand planning commercial strategy and integrated marketing programs targeting both healthcare professionals and patien...
The Director of Marketing for Natrelle and Keller Funnel is responsible for shaping and executing the brand strategy to drive growth awareness and market leadership. The role leads brand planning commercial strategy and integrated marketing programs targeting both healthcare professionals and patients. This individual acts as the primary steward of the brands positioning in the plastic surgery space and works cross-functionally with sales clinical regulatory and external agency partners.
Key Responsibilities:
- Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment.
- Lead the Natrelle team with an emphasis on developing and engaging talent.
- Conduct market analysis identify trends and leverage customer insights to inform marketing initiatives.
- Lead campaigns that promote product benefits clinical outcomes and brand value to surgeons practices and patients.
- Collaborate closely with R&D medical affairs and regulatory teams to ensure compliant messaging and effective product launches.
- Oversee creation of educational and promotional content digital assets events and KOL engagement programs.
- Partner with finance and operations to deliver accurate demand plans
- Develop/maintain relationships with plastic surgery societies and key customers (KOLs). Support major industry meetings
- Manage budget agency relationships and vendor contracts driving ROI across all marketing activities.
- Support key meetings and advisory boards with development of strategy and content for brand
- Monitor brand performance and maintain competitive intelligence on emerging products competitors and market shifts.
- Serve as internal brand champion training sales teams and influencing senior leadership on brand priorities.
- Manage expenses to ensure that costs are in-line with the operating budget.
Qualifications :
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
#LI-AA
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Work :
No
Employment Type :
Full-time
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