Writer, Omnichannel Content

Since our founding in 1924 weve cut cardiovascular disease deaths in half but there is still so much more to do. To overcome todays biggest health challenges and accelerate this progress we need passionate individuals like you. Join our movement be part of the progress and help ensure a healthier future for all. You matter and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for an Omnichannel Content Writer based out of our National Center office located in Dallas TX! This position can be remote across the Continental U.S.

This role blends storytelling strategy and hands-on writing. The Writer Omnichannel Content helps bring our brand to life across campaigns and channels creating content that connects with people inspires action and reflects the heart of our mission.

Youll create persona-focused content that supports campaigns programs and mission storytelling across the full journey. Youll work closely with strategists marketers and long-time team members to turn ideas into clear engaging content that feels consistent wherever people encounter the American Heart Association.

This role is perfect for someone who sees content as part of a bigger story can write for both B2B and B2C audiences and thrives in creating content that works together across multiple channels in an omnichannel approach.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful you will have access to Heart U our award-winning corporate university as well as additional training and support locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinkedInInstagramFacebookX and .

• Create on-brand content for web email social media paid media landing pages toolkits scripts and campaigns.
• Use audience insights to make messaging resonate and encourage engagement with our mission.
• Write with purpose and flexibility shaping messaging for SEO AI Overviews featured snippets voice search and dynamic web content.
• Balance thought leadership mission storytelling fundraising and program support in a way that feels authentic and inspiring.
• Ensure content works together across channels creating a cohesive experience aligned with an omnichannel strategy.
• Partner with marketing leads strategists and stakeholders to develop integrated content across channels.
• Think beyond individual pieces understanding how content connects across touchpoints to tell a bigger story.
• Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience.
• Participate in content reviews giving and receiving feedback to strengthen work and share knowledge.
• Self-edit carefully and proofread partner content.
• Use insights and feedback to improve content over time.
• Stay curious about trends in content marketing and audience behavior and adapt your work to stay relevant.

• 3 years of writing in marketing campaign or digital communications experience. 5 years is preferred.
• Portfolio demonstrates strong B2B and B2C content across channels.
• Knowledge of SEO structured content and writing for AI-influenced search.
• Comfort writing for dynamic evolving digital platforms and understanding how content works together in an omnichannel strategy.
• Previous experience working within a brand system or content ecosystem.
• Previous experience contributing to integrated or multi-channel marketing strategies.

How You Work:

• You start by listening asking questions learning goals and understanding the audience.
• You collaborate naturally with stakeholders at all levels.
• You can take ownership of your work while supporting team priorities.
• Youre adaptable open to feedback and energized by seeing your work make a difference.

How You Think:

• You think like a storyteller not just a writer.
• You care about making content meaningful not just functional.
• You stay curious about channels platforms and audience behavior and adjust your writing to connect with people in the right way.

The expected pay range will be $80000 to $90000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation Our goal is to ensure you have a competitive base salary. Thats why we regularly review the market value of jobs and make adjustments as needed.
  
  
• Performance and Recognition You are rewarded for achieving success by merit increases and incentive programs;eligibilityfor an incentive program is based on the type of position.
  
  
• Benefits We offer a wide array of benefits including medical dental vision disability and life insurance along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being we also offer an employee assistance program employee wellness program and telemedicine and medical consultation.
  
  
• Professional Development You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Associations national online university with more than 100000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities or for potential future positions in the organization.

The American Heart Associations 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health by 2028 the Association will drive breakthroughs and implement proven solutions in science policy and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association American Stroke Association our mission is to be a relentless force for a world of longer healthier lives regardless of race ethnicity gender gender identity religion age language sexual orientation national origin and physical or cognitive abilities.

This position not a match with your skills Click here to see other opportunities.

In accordance with local and state laws where applicable qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities