This role is responsible for co- planning cascading and implementing sales operating plans to achieve targeted market share for the region through acquisition and engagement of channel partners. The role is also responsible for overseeing operations and enabling client servicing in the region with the objective of maximizing sales.
Job Context/Job Challenges:
Key Challenges for the role are as follows:
Increasing and maintaining the gross sales growth in a highly competitive environment and meeting the top line accountability
Focussing on high margin products due to distributors low recall of BSLAMC
Talent acquisition motivation and retention in a highly competitive market
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Increase and sustain sales growth and AUM for the region | Works with Zonal Head to finalize the business plan for the financial year based on overall organizational agenda Works in partnership with the Channel Heads and Branch Heads to allocate sales targets to the markets within the region Strategizes and creates a roadmap to achieve the sales targets through increase in gross sales net sales AAUM and SIP market share Drives focus on high margin products while ensuring ongoing business through liquid funds Collects market intelligence from competitors clients and distributors to design sales strategies |
| KRA2 | Business growth distributor engagement and management | Drives engagement for all channel partners in the region Drives analysis to assess opportunity to engage new distributors for increasing market share Decides appropriate pricing of specific deals based on distributor analysis Proactively seeks opportunity to connect with top distributors regularly to ensure higher recall Drives addition of new SIPs to increase overall market share in the region Oversees capability building of both internal and external resources by means of regular updates and education through NIPUN initiatives Oversees activation of new IFAs to ensure business through each empanelled IFA Works closely with the marketing team to ensure increase in brand visibility and recall amongst distributors Proactively collaborates with sales enablement team to facilitate set up of Market Representatives (MRs) in emerging markets Drives sales for emerging markets by closely monitoring business establishment and growth through MRs |
| KRA3 | Oversee business in non-metro regions with HNIs Institutional clients and SMEs | Works closely with Relationship Managers in non-metro markets to develop and retain business from HNIs Institutional clients and SMEs Actively participates in client relationships to augment sales Oversees service standards and ensures continued contact with the clients through providing guidance and updates to ensure business retention |
| KRA4 | Compliance and process improvement | Ensures 100% adherence to statutory regulations and compliance requirements in the region. Enables seamless communication and coordination with CS and Ops teams at branches and HO level to ensure high service standards Drives information updates on sales portal to ensure historical data is captured and to enable process enhancements Ensures effective contact management with the channel partners to enable continuous sharing of product knowledge |
| KRA5 | Team & Stakeholder Management | Guides and develops team members to facilitate better client engagement customer acquisition and more efficient business operations helping them achieve superior performance standards Organizes relevant engagement and training programs to develop teams and ensure motivation and retention of key talent Proactively builds and maintains relationships with key internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives |
Required Experience:
Chief
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