Integrated Media Strategist

Acadia is a modern media and growth agency. We have a bottom-up approach to media that is very accountable and addressable. Media is not one thing at Acadia it can be many things. Acadia is a very agile agency environment with a roll up your sleeves mentality needed across all employees.

Enough about us lets get to the YOU:

• You are a seasoned or senior-level Integrated Media Planner whos ready to step into a leadership role and mentor others while still staying close to the work.
• Youve developed and executed omnichannel media strategies and now you want to lead that process across teams and clients.
• Youre equal parts strategist and tactician: confident presenting to clients calm under pressure and skilled at translating marketing goals into sophisticated media approaches.
• You want to shape a culture of innovation accountability and modern media thinking and bring your team along with you.
• You love getting into the details of audience insight channel strategy measurement frameworks and campaign execution but also know how to zoom out and manage up manage across and manage timelines.
• Youre not here to maintain the status quo youre here to lead modern addressable media planning with smart insights sharp instincts and a collaborative mindset.

RESPONSIBILITIES

Strategic Planning & Leadership

• Lead the development of integrated full-funnel media strategies that align with client goals and modern media behaviors
• Champion audience-first planning by mentoring team members in audience segmentation tool usage and activation thinking
• Own the strategic POV in client conversations partnering closely with strategy analytics and creative teams to align messaging media and measurement
• Provide direct oversight and guidance to junior planners and associates ensuring their work is sharp accurate and insight-driven
• Help evolve planning frameworks internal documentation and team-wide best practices that scale with the agency

Client Management:

• Serve as a trusted point of contact for key clients delivering recommendations POVs and performance analysis with clarity and confidence
• Help define KPIs and establish robust measurement plans for every campaign
• Oversee and guide the creation of campaign recaps reports and optimizations; identify performance trends and translate data into actionable insights
• Partner with client leads to identify upsell opportunities surface strategic growth areas and support retention

Team & Operational Oversight:

• Supervise planning team output across multiple accounts; review media plans for accuracy strategy alignment and integration across channels
• Manage timelines deliverables and team workload in collaboration with project managers and channel leads
• Foster a collaborative environment where media planners feel supported challenged and encouraged to grow
• Train and mentor junior team members helping them learn to think like strategists and present with authority

Media Tools & Expertise:

• Confident using a mix of tools for planning measurement and insights (Resonate MediaRadar/Vivvix/Kantar Nielsen Traffic Lift (e.g. ) Sales Lift (e.g. Affinity Solutions Cardlytics) DSP Insights etc.
• Strong working knowledge of performance media channels including Paid Search Social Display Streaming Video/CTV Audio Native and Linear TV
• Comfortable briefing and collaborating with activation teams across all addressable platforms
• Able to think critically about media value cost-efficiency brand safety and emerging opportunities
• Familiar with tag implementation pixel strategy and campaign tracking frameworks

Ideal candidates have 46 years of media planning experience in an agency or fast-paced media environment with at least 1 year in a supervisory or mentorship role. Strong client communication skills and cross-functional collaboration experience are a must.

Reports to: Integrated Media Director

What we offer - The Perks

• A work environment that enthusiastically encourages creativity risk-taking and growth.
• 16 Paid Holidays
• Paid vacation and sick time
• We are closed Christmas Eve through New Years Day
• Solid Health benefits (medical dental and vision insurance)
• 401k and Equity Grants
• Education Reimbursements
• Opportunity for growth that is second to none in the industry
• Flexible working hours

Acadia is committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientationage citizenship marital status disability gender identity or Veteran status. We believe that the more diverse we are the more creative our work will be!