Integrated Media Director

Acadia is a modern digital growth agency built around helping brands solve complex marketing and media challenges with clarity confidence and measurable impact. We bring together deep expertise in paid media retail & marketplace strategy analytics & intelligence SEO & CRO and performance creative to drive growth across full-funnel experiences. Our approach is rooted in real data strategic thinking and an integrated lens that bridges audience insight media planning and commercial outcomes. At Acadia we help clients make smarter investment decisions and out-flank their competition across channels and platforms.

Enough about us lets get to the YOU:

• You are a senior media strategist and leader who thrives in complexity and variety. You are comfortable owning multiple clients at once balancing deep strategic thinking with portfolio-level leadership.
• You are not interested in being trapped in a narrow buying or execution box. You want real authority room to innovate and the opportunity to influence how media strategy is built evaluated and evolved.
• You see yourself as a strategic media leader who:
  • Owns and shapes integrated full-funnel media strategies across multiple clients
  • Thinks beyond platforms to audiences channel roles and investment frameworks
  • Enjoys mentoring teams and elevating the quality of planning work
  • Is confident advising senior client stakeholders on where and why to invest media dollars
  • Can simplify complex data measurement and media ecosystems into clear recommendations
  • Brings strong communication skills sound judgment and calm leadership to fast-moving environments
• You are proactive organized and thoughtfulable to manage competing priorities without becoming reactive.

RESPONSIBILITIES

Media Strategy and Planning:

• Own integrated media strategy across multiple client accounts varying in size and complexity
• Design full-funnel media programs aligned to client business objectives including:
  • Audience strategy (1P 2P 3P data)
  • Channel roles and mix (CTV OLV linear TV paid social search audio display retail media etc.)
  • Investment frameworks and prioritization
  • Measurement and learning agendas
• Translate client objectives into clear actionable media strategies and POVs
• Ensure consistency rigor and strategic clarity across all planning deliverables
• Partner with internal teams (Paid Media Analytics Creative Strategy) to align execution with intent

Client Leadership & Portfolio Management

• Serve as the senior media strategy lead and escalation point across assigned clients
• Lead strategic conversations with client stakeholders including Marketing Analytics and Finance
• Present media strategies results and recommendations with confidence and credibility
• Balance priorities and resources across a portfolio of accounts
• Support client retention and growth through strong strategic leadership

Measurement Learning & Optimization

• Partner with Analytics to define measurement frameworks and KPIs by funnel stage
• Interpret results from MMM incrementality testing brand lift and attribution analyses
• Ensure optimization decisions are rooted in business outcomes not just platform metrics
• Promote a test-and-learn mindset across clients and teams

Team Leadership & Development

• Lead mentor and develop Senior Media Planners and Media Planners
• Set clear expectations priorities and quality standards for planning teams
• Review and elevate strategic work products before client delivery
• Foster proactive thinking and strong strategic judgment within the team

Media Research & Analysis

• Guide the use of research and planning tools to inform media decisions
• Ensure teams understand why data is being usednot just how
• Lead collaboration on advanced analyses related to channel effectiveness media mix optimization and audience insights
• Encourage thoughtful use of tools rather than reliance on black box outputs

• Ideal candidates have a minimum of 812 years of integrated media planning experience at a media/advertising agency or similar environment.
• Proven experience leading multiple clients or a portfolio of accounts in an agency environment
• Strong understanding of cross-channel media especially video ecosystems
• Experience working with advanced measurement approaches (MMM incrementality attribution)
• Demonstrated ability to lead teams and communicate effectively with senior stakeholders

What we offer - The Perks

• A work environment that enthusiastically encourages creativity risk-taking and growth.
• Paid Holidays
• Paid vacation and sick time
• We are closed Christmas Eve through New Years Day
• Solid Health Benefits (medical dental and vision insurance)
• 401k Match
• Equity for All Program
• Opportunity for growth that is second to none in the industry
• Flexible working hours
• Paid time off
• Floating holiday
• And more.

Heres how we live our values at Acadia

• Can-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.
• Curiosity: We show genuine interest. We are the first to ask why the first to research and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions
• Candor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.
• Community: We will make lives better for those people clients and other deserving causes that we care deeply about.

Reports to: Group Media Director / Head of Integrated Media (or equivalent)