Web Conversion Manager

ABOUT THE ROLE

Are you passionate about turning website visitors into qualified leads Do you get excited when your experiments drive conversion rates up and generate a steady flow of marketing qualified leads

vFairs is looking for a Web Conversion Manager to own the strategy and execution of our marketing website (). Youll be responsible for driving growth in conversions improving SEO and AI SEO visibility running A/B tests managing our interactive demo platform and leveraging AI tools to speed up web conversion efforts.

This role lives in our Marketing organization where youll act as the custodian of the website and work intensely across multiple functions including demand generation product marketing performance marketing growth content marketing sales and customer success.

The ideal candidate loves a test-and-learn approach has a strong grip on SEO concepts can frame meaningful experiments is savvy with modern conversion optimization techniques and knows how to use AI tools to build systems and agents that accelerate results.

In this pivotal position you will manage a team of developers and a UI/UX designer and work with talented partners across the organization to drive website performance.

RESPONSIBILITIES

Team Leadership & Resource Management

• Manage and lead a team of developers and a designer
  
• Allocate tasks effectively and ensure team productivity to deliver on initiatives
  
• Set clear priorities and timelines for web projects
  
• Review team output and provide feedback to maintain quality standards
  

Website Management & Conversion Growth

• Act as the custodian of and own the strategy roadmap and execution to maximize visitor-to-lead conversions
  
• Manage the entire sitemap and ensure all pages align with conversion goals
  
• Develop and execute A/B testing plans to identify high-performing variants
  
• Own the experimentation roadmap and prioritize tests based on potential impact
  
• Analyze session playbacks heatmaps and click streams to map user journeys and identify conversion bottlenecks
  
• Monitor conversion metrics MQLs website speed and performance parameters through Google Analytics Microsoft Clarity and HubSpot
  

SEO & AI SEO Collaboration

• Work closely with the growth marketing specialist to execute SEO and AI SEO initiatives
  
• Collaborate on SEO strategy and focus on implementation and execution of recommended optimizations
  
• Monitor and improve website performance metrics including page load times and Core Web Vitals
  

Interactive Demo & Sales Enablement

• Own and manage the interactive demo website that serves as a sales enablement tool
  
• Work with sales to ensure the demo effectively showcases our product capabilities
  
• Continuously improve the demo experience based on user feedback and usage data
  

AI Tools & Automation

• Manage AI tools on the marketing site including the AI chatbot
  
• Create prototypes on tools like Lovable and Replit and also create systems and agents that speed up web conversion
  
• Leverage tools like ChatGPT Replit Lovable and Relay to automate workflows and accelerate experimentation
  

Messaging & Landing Pages

• Conduct messaging tests using tools like Wynter to validate copy and positioning
  
• Partner with product marketing to execute the roadmap of new use cases and solution landing pages
  
• Launch landing pages for customer dinners events and campaigns using forms and automation
  
• Work with design and copywriters to craft pages with the right messaging and conversion flows
  

Cross-Functional Collaboration

• Work closely with demand generation to align website conversion goals with lead generation campaigns
  
• Collaborate with product marketing on use case and solution page launches
  
• Partner with performance marketing to ensure landing page experiences support paid campaigns
  
• Coordinate with content marketing to optimize blog and content pages for conversion
  
• Support sales and customer success teams with website tools and resources they need
  
• Engage with the growth marketing specialist on strategic SEO initiatives and execution
  

Research & Analysis

• Gain a deep understanding of our personas product capabilities and historical performance
  
• Use CRM data to understand visitor mindset and what prospects are looking for
  
• Run surveys and conduct usability testing to gather visitor feedback
  
• Review competitor programs and establish conversion benchmarks
  

REQUIREMENTS

• At least 4 years of hands-on website optimization and conversion experience on a live web product
  
• Proven experience managing and leading small technical teams (developers and designers)
  
• Strong ability to allocate tasks manage priorities and ensure team productivity
  
• Solid understanding of A/B testing tools including Google Optimize Optimizely and Unbounce
  
• Deep experience with analytics tools including Google Analytics suite (GA4 Google Tag Manager Google Data Studio) Microsoft Clarity and HubSpot
  
• Experience executing SEO initiatives and collaborating with SEO specialists on optimization strategies
  
• Proven ability to build and scale AI-powered systems and agents using tools like ChatGPT Replit Lovable and Relay
  
• Experience managing interactive demos or sales enablement tools
  
• Solid understanding of qualitative user research principles and messaging testing (experience with Wynter is a plus)
  
• Ability to build a conversion optimization program from the ground up
  
• Deep understanding of consumer behavior and generating insights through data analysis
  
• Comfort with Web & Mobile App Analytics Google Tag Manager and Firebase Analytics
  
• Strong written and verbal communication skills with the ability to collaborate effectively across multiple departments including demand generation product marketing performance marketing growth content marketing sales and customer success
  
• Excellent time management skills and ability to execute on initiatives promptly
  
• Self-reliant excellent problem-solver results-oriented
  
• Adept at creative thinking and solving complex problems with copywriters designers and engineers