About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only lasting advantage. Were already helping thousands of customers including Anthropic Waste Management Figma and Ramp go to market with unique data signals and AI research.

In 2025 we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation backed by world-class investors including Sequoia CapitalG and First Round. We also completed our first first employee tender offer and launched a community equity round for our customers agency partners and club members.

Some things to know about us:

• Our community includes 11000 customers 150 integration partners 125 agencies 50 Clay clubs and 30k members on Slack.

• Our culture is unique inside and outside of work. Our team members are also DJs activists writers clowns marathoners skydivers psychedelic therapists social workers and more.

• All employees can work for free with world-class coaches who specialize in creativity management and more.

• Our operating principles including negative maintenance and non-attached action guide our work. Read more about them here.

• Read about us in the NYT Forbes First Round Review and more.

Hear from our employees directly on our Glassdoor page!

Product Marketing Ecosystem @ Clay

Were seeking an experienced Product Marketing teammate to own the foundational product messaging and positioning focused on defining the strategy for and co-marketing with our ecosystem partners.

PMM Ecosystem is Clays strategic voice and execution engine for our technology partnerships and integrations. Youll build the framework for how we prioritize and activate our partner ecosystem then drive high-impact co-marketing programs that make our integrations a competitive advantage. This role blends strategic thinking (developing our ecosystem POV and positioning) with hands-on execution (running campaigns building playbooks enabling sales). Youll have Clays strong brand as an asset - partners want to work with us - but youll bring the discipline and strategy we currently lack.

What Youll Do

Ecosystem Strategy & Positioning (25%)

• Develop and own Clays point of view on our technology ecosystem - which partners matter most and why

• Create a prioritization framework based on customer value revenue influence market positioning and strategic fit

• Define our integration narrative and how it fits into Clays overall product positioning

• Identify and work with a number of strategic partners where we should build deeper relationships and co-GTM motions

Co-Marketing Execution & Programs (50%)

• Launch and manage several significant co-marketing campaigns per quarter with strategic partners (webinars content series joint events)

• Build templatized playbooks and automated campaigns for smaller partner activations

• Quarterback larger campaigns by partnering with content design and growth teams

• Execute smaller campaigns independently end-to-end

• Manage the pipeline of inbound co-marketing requests with our strategic filter

Enablement & Activation (25%)

• Ensure sales and CS teams understand which integrations to lead with and why

• Create integration-focused assets (one-pagers demo guides case studies)

• Work with product marketing to weave Ecosystem into broader messaging

• Track and report on integration influence on pipeline and adoption

What Youll Bring

• 5 years in product marketing partner marketing growth marketing or partnerships at B2B companies

• Strong systems thinking: You naturally see patterns connections and network effects. You can map how different partners interconnect identify which integration unlocks others and think about ecosystem flywheels rather than just one-off campaigns

• Strategic framework builder: Youve built prioritization models scoring systems or decision frameworks from scratch - not just followed existing playbooks

• Strong execution chops: youve personally launched and managed multi-channel marketing campaigns

• Proven ability to articulate what makes partnerships strategically valuable through multiple lenses (customer workflows market positioning competitive moats revenue models)

• Excellent cross-functional collaboration - you can influence without authority and connect dots across product partnerships sales and marketing

• Thrives in ambiguous environments and excellence navigating fast-moving early-stage environments

• Experience with co-marketing or partner marketing programs

• Strong written communication and messaging skills

Nice to Have

• Previous experience in GTM ecosystem management consulting and partnerships

• Experience in sales tools data/enrichment or automation ecosystems where understanding workflow integration is critical

• Background thinking about platforms marketplaces or network effects

• Experience at high-growth Series B-D companies

• Exposure to partnership strategy or business development