Sr. Director of Digital & Ecommerce
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Job Location:
Greensboro, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Sr. Director of Digital & Ecommerce
The Sr. Director of Digital & Ecommerce at Sales Factory is responsible for the strategic leadership performance and evolution of the agencys digital ecosystem. This role oversees Digital Marketing & Content Paid Marketing and Ecommerce ensuring all digital efforts work together to drive brand discoverability engagement and measurable business growth. This role manages teams that bring web experiences to life tell brand stories through organic and user-generated content generate awareness and capture high-intent audiences through paid media sell products on owned and channels and manage the strategy & execution of retail media budgets.
This leader guides how brands present themselves connect with audiences and convert across owned paid and retail digital environments. The Sr. Director of Digital & Ecommerce works closely with Marketing Strategy Creative Research and Business Development to translate insight into integrated digital strategies that perform.
This is a leadership role requiring strong digital fluency strategic thinking and the ability to lead leaders. This position is a combination of technical and leadership roles requiring diverse experience in the digital marketing industry and in-depth knowledge retail channels (Amazon Walmart Home Depot and Lowes). The Sr. Director of Digital & Ecommerce manages the Digital Marketing & Content Paid Marketing and Ecommerce teams and reports to the SVP Insights & Activation.
Who are we at The Sales Factory
The Sales Factory culture is based on the mantra Love to Learn! Love to Win! We are seeking team members who share our enthusiasm for instilling this mantra in their personal and professional lives. We encourage all team members to work collaboratively sharing their unique expertise skills and experiences and to work together to achieve our clients goals.
We look for problem solvers who are willing to do the extra legwork to get the win resourceful people who value the combination of data and creativity to solve business problems and those who are excited to challenge the status quo. Our curiosity drives us to learn more every day and we are always open to new ideas and concepts.
Are you ready to accept the challenge
Team Schedule
In general Sales Factory working hours are Monday - Friday 8:30 am - 5:30 pm. At the Sales Factory overall we operate in a hybrid work environment where the majority of the team reports to the office on Tuesdays and Thursdays and works remotely Mondays Wednesdays and Fridays. This position will report to our Greensboro Office in accordance with our hybrid schedule.
At Sales Factory an effective Sr. Director of Digital & Ecommerce is expected to:
This leader guides how brands present themselves connect with audiences and convert across owned paid and retail digital environments. The Sr. Director of Digital & Ecommerce works closely with Marketing Strategy Creative Research and Business Development to translate insight into integrated digital strategies that perform.
This is a leadership role requiring strong digital fluency strategic thinking and the ability to lead leaders. This position is a combination of technical and leadership roles requiring diverse experience in the digital marketing industry and in-depth knowledge retail channels (Amazon Walmart Home Depot and Lowes). The Sr. Director of Digital & Ecommerce manages the Digital Marketing & Content Paid Marketing and Ecommerce teams and reports to the SVP Insights & Activation.
Who are we at The Sales Factory
The Sales Factory culture is based on the mantra Love to Learn! Love to Win! We are seeking team members who share our enthusiasm for instilling this mantra in their personal and professional lives. We encourage all team members to work collaboratively sharing their unique expertise skills and experiences and to work together to achieve our clients goals.
We look for problem solvers who are willing to do the extra legwork to get the win resourceful people who value the combination of data and creativity to solve business problems and those who are excited to challenge the status quo. Our curiosity drives us to learn more every day and we are always open to new ideas and concepts.
Are you ready to accept the challenge
Team Schedule
In general Sales Factory working hours are Monday - Friday 8:30 am - 5:30 pm. At the Sales Factory overall we operate in a hybrid work environment where the majority of the team reports to the office on Tuesdays and Thursdays and works remotely Mondays Wednesdays and Fridays. This position will report to our Greensboro Office in accordance with our hybrid schedule.
At Sales Factory an effective Sr. Director of Digital & Ecommerce is expected to:
- Lead the Digital Marketing & Content Paid Marketing and Ecommerce verticals coaching and developing high-performing teams and people leaders
- Translate business and client objectives into clear actionable digital strategies and frameworks that guide execution across teams
- Ensure digital efforts across paid owned and retail channels are integrated consistent and performance-driven
- Partner closely with Insights & Analytics to interpret research analytics and performance data into practical digital direction and recommendations
- Oversee digital performance against key business KPIs (internal and external) including growth efficiency and margin
- Guide platform strategy and best practices across websites content paid media and retail environments
- Ensure digital activations meet industry best practices including privacy accessibility and compliance standards
- Identify opportunities and risks across digital and retail environments using market signals competitive intelligence and client objectives
- Collaborate with operations and business development to support accurate scoping feasibility and sustainable growth
- Manage relationships with external partners including contractors vendors and technology partners
- Stay current on digital trends platforms and emerging opportunities to advance Sales Factorys capabilities
Requirements:
- Bachelors degree in a related field
- 8 years of experience in digital marketing ecommerce or integrated digital leadership
- Proven experience leading multi-disciplinary digital teams
- Strong understanding of how brands are discovered evaluated and chosen across owned paid and retail digital channels
- Experience translating data and insight into digital strategy and direction
- Exceptional problem-solving and strategic thinking skills
- Strong ability to communicate complex concepts clearly to clients and internal teams
- Demonstrated ability to lead mentor and develop team leaders
- Excellent written and oral communication skills
- Proficiency in Microsoft Office PowerPoint Excel and the Google Suite
- Proficiency with various data and reporting tools including Google Analytics Salsify ecommerce platforms and retailer portals
Preferred:
- Experience in agency or complex client environments
- Familiarity with the digital shelf retail media networks retail platforms (Amazon Walmart Home Depot Lowes)
- Working knowledge of SEO paid media analytics and website strategy
Benefits Galore:
- Hybrid Work Schedule - Only in office on Tuesdays & Thursdays!
- Flex Fridays! No meetings are scheduled after 12 pm on Fridays ... Clients taken care of work is caught up for the week Have that time back for yourself to tend to appointments exercise you name it!
- Relaxed Work Environment & Comfort Casual Attire - No need for a fancy suit! Were more interested in your talents than your wardrobe .. feel free to wear whats most comfortable to you at your home office and in office.
- Full Company Benefits Package (Medical Dental Vision Supplemental Benefits Health Discount Cards)
- Ask about our 100% Company Paid Benefits
- Effective after completing 30 days of employment
- Employee Assistance Programs with personalized mental health support plans (Your wellbeing is TOP priority at Sales Factory)
- 401k Plan w/ 4% company match!
- Flexible (Unlimited) PTO Plans w/ 13 Paid Holidays
- Company Bonus Programs
- Monthly Phone & Gym Reimbursements
- Paid Parental Leave
- Company provided continuing education training and certification programs
- Financial Wellness services
- Happy Hours Free Snacks & Drinks Monthly Team-Building Activities ...
- & SO MUCH MORE!!
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. This list contains the major duties and requirements of the job and is not all-inclusive. Incumbent(s) may be expected to perform role-related duties other than those contained in this document.
The company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender sexual orientation gender identity or expression national origin age disability genetic information marital status amnesty or status as a covered veteran in accordance with applicable federal state and local laws. The company complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including but not limited to hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Please reach out to for questions or accommodations.
Required Experience:
Exec
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
You need an agency that’s found a better way to connect insights, strategy and creative. From initial business strategy to marketing plan execution, we convert our experience into a win for you.
