Product Marketing Analyst – Fiber & WiFi

The Product Marketing Analyst Fiber & WiFi supports Product and Product Marketing teams by delivering data-driven insights that improve the performance positioning and customer experience of the companys Fiber and in-home WiFi portfolio. This hybrid role blends product analytics customer insights market intelligence and go-to-market performance analysis to help ensure fiber internet and WiFi services deliver exceptional reliability speed and value. The analyst evaluates how customers experience fiber and WiFi products identifies opportunities to improve connectivity and satisfaction and informs product strategy packaging and messaging.

Key Responsibilities

Product Performance Analytics Fiber & WiFi

• Analyze performance of fiber plans speed tiers in-home WiFi solutions and value-added services.
• Track and report KPIs including plan mix WiFi reliability latency speed test results NPS churn and first-call resolution.
• Identify friction points across installation activation router setup coverage equipment usage and support interactions.
• Provide actionable recommendations to improve fiber connectivity WiFi coverage perceived speed and overall in-home experience.

Customer Behavior & Experience Analysis

• Evaluate network usage patterns including bandwidth demand multi-device households and peak-hour performance.
• Analyze WiFi performance data such as signal strength device connectivity mesh behavior and common failure points.
• Identify customer segments that would benefit from premium speed tiers whole-home WiFi mesh systems or upgraded equipment.

Product Portfolio Optimization

• Support decisions related to speed tier design plan packaging WiFi equipment tiers and service add-ons.
• Analyze adoption and performance of bundled offerings such as managed WiFi mesh nodes static IP and enhanced support.
• Evaluate opportunities for new products and features (e.g. multi-gig speeds gaming optimizations parental controls smart home integrations).
• Model customer adoption upgrade behavior and the impact of pricing or packaging changes.
• May perform other duties as assigned.

Market & Competitive Insights

• Benchmark competitive offerings across fiber cable fixed wireless and telco providers with emphasis on WiFi equipment speeds reliability and service features.
• Monitor trends in fiber performance whole-home WiFi WiFi 6/7 latency-sensitive applications and hardware innovation.
• Deliver insights that inform product differentiation positioning and messaging.

Experimentation & Product Testing

• Support pilots and A/B tests for new WiFi equipment speed tiers installation flows self-install kits and app-based features.
• Define success metrics and evaluate test outcomes across performance adoption satisfaction and support impact.
• Recommend whether to scale refine or discontinue enhancements based on data and customer feedback.

Voice of Customer & Qualitative Insights

• Analyze VOC inputs including NPS surveys installation reviews performance feedback and customer support interactions.
• Identify root causes of dissatisfaction related to WiFi coverage router setup outages and speed perception.
• Develop customer personas and journey insights to guide product and experience improvements.

Product Marketing & Launch Support

• Provide data-backed insights to support messaging around fiber reliability WiFi experience equipment capabilities and performance benefits.
• Evaluate which value propositions resonate across customer segments.
• Support launch measurement and deliver post-launch performance insights.

Reporting & Data Enablement

• Build and maintain dashboards tracking fiber product performance WiFi reliability customer experience KPIs and product adoption.
• Partner with data engineering and network teams to ensure accurate instrumentation of key product and WiFi events.
• Maintain clean documented data pipelines to support ongoing decision-making.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities duties and skills required.

Qualifications :

Education & Experience
    25 years of experience in product analytics product marketing analytics business intelligence customer insights or related roles.
    Experience working with both quantitative and qualitative research methods.
Skills & Competencies
    Strong analytical skills with proficiency in SQL and BI/analytics tools (e.g. Looker Tableau Power BI Amplitude).
    Ability to synthesize complex data into clear insights and recommendations.
    Strong written and verbal communication skills with the ability to collaborate across technical and non-technical teams.
Preferred Qualifications
    Experience in fiber broadband WiFi telecom or consumer connectivity services.
    Familiarity with network and WiFi performance concepts (bandwidth latency signal strength mesh systems).
    Experience with customer experience analytics (support data NPS onboarding behavior).
    Exposure to experimentation and product testing frameworks.
Physical Demands & Work Conditions
    Primarily office-based using computer/office equipment
 

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Additional Information :

WHY JOIN US

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process. 

For all applicants please take a moment to review our Privacy Notices:  

• Brightspeeds Privacy Notice for California Residents
• Brightspeeds Privacy Notice

Remote Work :

Yes

Employment Type :

Full-time