Senior Manager – Global Comms & Advocacy – Midscale & Economy Brands (MFX)

This role leads the RUN (always-on) social media ecosystem and HERO campaigns for ibis Novotel and Mercure at global level. 
The Senior Manager operationalizes brand platforms through creator-led content amplification strategies and cross-regional deployment ensuring cultural relevance performance and connectivity to the full funnel. 

They collaborate with agencies regions creators and hotel teams to deliver impactful brand storytelling while driving engagement (primary KPI) and optimizing performance across owned earned and paid channels. 

Key responsibilities 

1. Social Media RUN management (always-on) 

• Lead the monthly editorial calendar planning for ibis Novotel Mercure. 

• Ensure content is platform-native (TikTok Instagram LinkedIn). 

• Maintain brand consistency (tone visual language messaging). 

• Review and validate content formats stories carousels reels. 

• Coordinate publication workflows with agencies and internal partners. 

• Provide continuous optimization guidelines based on performance insight. 

2. HERO Campaign deployment 

• Co-lead creative orchestration for global HERO campaigns: 
• Translate campaign narratives into platform-relevant assets. 
• Ensure consistency across markets creators and production partners. 
• Manage usage rights briefing post-production follow-up formatting. 

• Coordinate multi-wave full funnel editorial calendars 

3. Creator & influence management 

• Identify and brief global content creators in alignment with brand pillars. 

• Optimize creator mix (tiers markets relevance storytelling fit). 

• Oversee usage rights exclusivities and paid amplification eligibility. 

• Support production and review UGC deliverables. 

• Coordinate local creator involvement with regional teams. 

4. Regional coordination 

• Provide guidelines toolkits and content drops for all regions. 

• Support local amplification weeks and activation windows. 

• Assist markets in creator selection and platform orchestration. 

• Consolidate feedback from all hubs - ENA MEAPAC China and Americas. 

5. Paid Media collaboration 

(in partnership with Full Funnel agency)

• Align target audiences flighting strategy and boosting priorities. 

• Validate hero assets vs. eligibility criteria (music formats). 

• Monitor impact of paid ads & formats and boost logic. 

• Support efficiency optimizations. 

6. Content quality & governance 

• Participate in creative reviews with agency and internal stakeholders. 

• Ensure brand safety and compliance with platform guidelines. 

• Validate legal elements (image rights music rights). 

• Assess feasibility of trends formats and activations. 

7. Performance monitoring 

• Monitor RUN KPIs and HERO campaign performance: 

• Volume of engagement (primary KPI) 

• Extract insights to inform content evolution. 

• Prepare topline reports for leadership and markets. 

8. Cross-functional collaboration 

• Work closely with: 

• Digital / web CRM team (push/pull consistency) 

• PR & Comms (earned narratives) 

• Sponsorship (brand moments) 

• Hotels (on-property activations) 

• Integrate initiatives into a full-funnel approach. 

Expected impact 

• Increased engagement volume and share of voice. 

• Stronger brand distinctiveness via creator-led storytelling. 

• Repeatable orchestration models for regions. 

• Better content relevance & platform performance. 

• Local adoption of global narratives. 

Qualifications :

Skills & attributes 

• Fluent in English (written spoken). 

• Deep understanding of social platforms & culture. 

• Strong creative judgement and trend radar. 

• Ability to brief and direct talent (creators editors agencies). 

• Operational discipline with production timelines. 

• Comfortable with ambiguity and rapid iteration. 

• Excellent stakeholder management. 

Experience 

• 6-7 years in social media creator strategy digital brand building. 

• Proven experience managing campaigns with talent/creators. 

• Experience with full-funnel orchestration (preferred). 

• Familiarity with hospitality travel or lifestyle brands is a plus. 

Tools (knowledge or ability to learn) 

• Sprinklr (publishing & moderation) 

• Asana (workflow) 

• Traackr (influence tracking) 

• Editing tools (Capcut Canva Pro) 

KPIs 

• Engagement volume (primary MSA KPI) 

• Paid media efficiency metrics 

• Creator performance benchmarking 

• Advocacy sentiment uplift 

Additional Information :

 Why Join Us 

 Accor dares to impact :

- the world

• Accor is committed to the world around us with a strong employer culture focused on the development of our 300000 talents.

• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.

• Training and career paths are defined both individually and collectively allowing us to grow together on a daily basis.

- Specifically at Accor Corporate

• Remote work in France and flexible work options: work from home our offices or even our hotels and coworking spaces.

• Work in a multicultural and English-speaking environment.

• Continuous improvement & training: Hackathons exceptional technology partnerships dedicated talent management and a dedicated training platform Digitech Academy & certifications.

and also

• ALL - Heartist Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide.

• Heartist for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).

• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.

• Sustainable Mobility Package up to 600 for the use of green transportation or 75% coverage of Pass Navigo (public transportation pass).

• 10 meal vouchers.

• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.

• Attractive working conditions with collaborative workspaces restaurants and recreational and sports areas.

Your talent and motivation are our only selection criteria.

We value the richness of the diverse nationalities personalities and professional backgrounds.

We know how to adapt to the specific needs of our employees including those with disabilities.

Is this mission appealing to youApply and we will offer you:

• A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you.

• An interview with the team manager responsible for the role you are interested in.

• For some roles you might also be required to complete an assessment (use case and motivation questionnaire.

• A final interview with our Human Resources team to discuss our Groups culture work environment training program career prospects as well as various benefits offered by the Group.

• A personalized feedback.

Remote Work :

No

Employment Type :

Full-time