Senior Manager, Global Brand Strategy & Innovation, Consumer Products

Visas Global Brand Team is seeking an experienced and strategic Senior Manager to join our Global Marketing organization focusing on strengthening Visas brand and product proposition. This pivotal role will drive the development and management of key areas of global brand strategy including integrating product superiority with an innovation agenda into Visas brand positioning.

The Senior Manager will spearhead shaping compelling value propositions for the Visa brand tying those with consumer product marketing strategies and unlocking new opportunities in innovation (stablecoins agentic commerce AI-based consumer experiences etc.) to showcase Visas leadership in the marketplace. Effectively embedding Visas brand advantages in consumer advertising is a key lever for marketing to be able to deliver on the growth ambitions of the company.

Key Responsibilities:

• Consumer Product Marketing Center of Excellence (COE)- Maintain and enhance a centralized global strategy for enhancing Visas value proposition in security trust acceptance and innovation that can span initiatives audiences and regions. Lead the development and refinement of messaging strategies (such as brand claims) and manage the development and implementation process ensuring adherence to brand legal regulatory and corporate guidelines.
• Marketing Strategy and Plans: Build and oversee strategic marketing plans that ensure Visas core advantages are properly utilized featured and activated across key sponsorships (FIFA Olympics etc.) as well as evergreen campaigns and activations.
• Brand and Product Messaging Development & Delivery - Develop and launch new differentiated messaging for strategic focus areas including Consumer Card Products as well as Innovation products such as those in agentic commerce. Partner cross-functionally with Product Marketing Advertising and Legal teams to ensure relevance and global scale.
• Audience Testing & Insights - Collaborate with Insights & Analytics teams to test brand and product messaging strategies and their ability to lift relevance preference and motivation to choose and use Visa. Leverage insights to refine messaging and inform go to market strategies.
• B2B2C Brand Strength - Develop a new approach to demonstrate Visas brand strength for clients and other stakeholders utilizing proprietary Brand Strength data and other independent data sources. Articulate Visas macro brand narrative and highlight value levers across the cardholder lifecycle. Create compelling data-driven storytelling showcasing how Visas consumer brand powers the full payments ecosystem for use in advertising client sessions or new business development opportunities.

This is a hybrid position based at Visas Global Support Center & Headquarters in Mission Rock San Franisco California with three days in the office required.

Qualifications :

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters MBA JD MD) or 3 or more years of experience with a PhD
• Bachelors degree in Marketing Communications Business or related field. MBA or advanced degree preferred.
• 7 years of progressive experience in global brand strategy brand marketing or related field - financial services or technology experience strongly preferred.
• Proven track record in consumer product marketing and consumer product technology marketing.
• Strong analytical skills and experience leveraging data to inform strategy and storytelling.
• Experience in managing cross-functional teams and global initiatives.
• Excellent communication and stakeholder management skills with ability to influence at all levels.
• Highly organized detail-oriented and adept at managing multiple complex projects simultaneously.

Additional Information :

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 153700.00 to 223100.00 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.

Remote Work :

No

Employment Type :

Full-time