Director, Social Media and Content

Purpose

Lead andoverseea team ofexperts incontent and social mediamarketing thatadvise enables and execute strategies and programs to helpdeliverbusiness team includes content marketing editorial social media and social listening and acts as center ofexpertiseacross the Scotiabank footprint.

Is this role right for you In this role you will:

• Leads and drives a customer focused culture throughout their team to deepen client relationships andleveragebroader Bank relationshipssystemsand knowledge.

• Leads a team of experts in content and social media with a focus on driving thestrategy and growth of over 12 owned social channels (Canadian and global)through engaging always-on/campaign content.

• Act asthe CentreofExpertise for 12 countries helping drive strategy and best practices across Content and Social working closely with communications customer care and marketing to support businessobjectives.

• Collaborates with key stakeholders toidentify refinecreateand deliversocial media plansand insights to help drive our business initiatives

• Works closely with Social and Content Leadsgloballyto design and expand the vision of the Listening and Analytics discipline within the department and organization

• Leads the strategy for content marketing ensuring data and analytics inform content creation (long form and video) for theScotiabankAdviceCentreand other core content hubs.

• Leads the management of enterprise socialtools including support for the applications in countries best practices training and introduction of new tools.

• Support strategic initiatives in response to evolving LLM/GEO landscape and implications on social content and influencer marketing across platforms

• Manage Social Boosting strategy & execution across social platforms

• Qualifications: Nice to have paid social media experience

• Responsible for the management of theenterpriseemployee advocacy programfor social media.

• Oversees the enterprise social channel ecosystem ensuring channels work cohesively across our footprint. (channel management opening/closing channels new platforms)

• Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits. Communicates and models the Banks risk culture and risk appetite statement throughout their teams.

• Championsa high-performance environment anddemonstratesa commitment to Scotiabanks values: accountability passionintegrityand respect. Delivers results in accordancetoScotiabankbehaviouralcompetencies. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives.

• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabanks Values its Code of Conduct and the Global Sales Principles while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational compliance AML/ATF/sanctions and conduct risk.

• Builds a high-performance environment and implements a people strategy that attractsretains develops and motivates their team by fostering an inclusive work environment. Usescoachingmindset and behaviors; communicatingvision/values/business strategy; and managing succession and development planning for the team.

Do you have the skills to enable you to be successful in this role We would love to work with you if you have: