Marketing Specialist, SEA

KONE moves two billion people every day. As a global leader in the elevator and escalator industry we employ over 60000 driven professionals in more than 60 countries worldwide joined together by a shared purpose to shape the future of 2024 we had annual net sales of EUR 11.1 billion.

KONE has consistently been featured on Forbes list of Worlds Best Innovative Companies Worlds Best Employers & Worlds Largest Public KONE we believe in teamwork and a work culture where everyone can be who they are. This is exactly what makes us strong and successful.

Why this role

We are seeking a motivated Marketing Specialist with 23 years of hands-on marketing experience to support and execute our marketing initiatives. This role is ideal for someone who understands the fundamentals of B2B marketing enjoys working across channels and is eager to grow in a fast-paced environment. You will work closely with business lines support functions and leadership teams to help drive lead generation brand awareness and customer engagement.

What will you be doing

Customer marketing

• Contributes to planning development and execution of customer marketing campaigns/activities at global customer marketing team to create demand support sales and increase customer loyalty by developing planning and executing customer marketing activities for different market and customer segments.
• Create and manage marketing content such as case studies presentations and sales enablement materials.
• Uses different marketing tactics activities tools and channels for effective customer marketing communication.
• Develops and executes customer marketing materials tools campaigns and other marketing activities across all channels based on customer insights and customer journeys according to the Marketing Strategy Plan and agreed activities.
• Follows up marketing activities with result driven mindset and regularly provides information and feedback about the learning results as well as analysis.
• Conduct basic market and competitor research to support positioning and messaging.
• Supports in managing relationships with external vendors and agencies and with internal stakeholders.
• Applies existing global processes channels and tools when applicable.
• Participate as marketing experts in brand event product and experience areas as per needs.

Brand experience and events

• Supports in development of brand strategy work
• Contributes to development of solution/product tools and assets to enable the brand to be brought to life in a consistent and engaging manner globally
• Contributes to building a brand mindset and engagement internally
• Supports in delivering engaging brand experiences through events showrooms and office environments as well as producing related updates guidelines and training
• Supports in development and formulation of KONE event strategy
• Supports in planning managing and coordinating the execution of physical and virtual events
• Contributes to continuous development of the events and sharing learnings
• Provides support and subject matter expertise on events for stakeholders internally.
• Supports in managing timelines invoicing and reporting of activities

Digital Marketing

• Contributes to planning development and execution of digital marketing activities to create lead generation support sales and increase customer loyalty by developing planning and executing digital marketing activities for different market and customer segments.
• Support the planning and execution of marketing campaigns across digital channels
• Support website updates & SEO activities working with internal teams or agencies as needed
• Uses different marketing tactics activities tools and channels for effective digital marketing and channel management.
• Track analyze and report on campaign performance using tools like Adobe Analytics CRM or marketing automation platforms
• Develops and executes digital marketing materials tools campaigns according to the Marketing Strategy Plan and agreed activities.
• Follows up marketing activities with result driven mindset and regularly provides information and feedback about the learning results as well as analysis.
• Applies existing global processes channels and tools when applicable.

Are you the one

• Degree in Marketing or a related field
• Minimum 2-3 years work experience in areas such as B2B marketing marketing consultancy or advertising brand management/building
• Experience in marketing execution
• Excellent written and verbal communication skills in English
• Familiarity with digital marketing channels (email social media content marketing paid media basics)
• Experience working with CRM and/or marketing automation tools (e.g. HubSpot Salesforce Marketo Pardot etc.)
• Commercial mindset strong visual eye and appreciation for creative excellence
• Ability to influence and negotiate collaborate and co-create and contribute to teamwork in multicultural environments
• Excellent coordination skills including ability to work on multiple projects simultaneously take charge of issues and follow through to resolution
• Ability to manage multiple projects and deadlines effectively
• Analytical mindset with attention to detail
• Ability for conceptual and creative thinking.

Whats On Offer

• Career progression in opportunities within a global organization
• Total reward elements that engage and motivate our employees and help us make KONE a great place to work
• Comprehensive learning and development programs covering a wide range of professional skills
• You are surrounded by fun colleagues and a lively working environment. The best part is all leaders are great and open-minded

To Be Considered

Click the Apply button and complete the online application process. A member of our Talent and Culture team will review your application and will be in contact with additional information accordingly.

In the meantime feel free to browse our website for additional information on our company brands and culture KONE Corporation.

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At KONE we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is being a great place to work we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.

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