Sr Manager, Integrated Marketing, Shopbop & Zappos

Amazon Digital Marketing across Zappos and Shopbop is looking for a Sr. Manager Integrated Marketing to build out our full funnel marketing program. This role will report into the Head of Digital Media supporting in oversight of performance and brand media campaigns and partnering across Creative Brand Marketing and Ecomm to ensure alignment across both organizations. This role will partner with the Sr. Planner in decisions across performance and brand marketing budgets and ensure agency partners are executing against our business strategies. The successful candidate will have a strong sense of broader brand and performance marketing trends strong data analyzing capabilities and able to foster strong relationships in a fast paced environment.



Key job responsibilities
Oversee brand and performance marketing strategies across both Zappos and Shopbop organizations
Support Head of Digital Media in writing and building presentations for executive leadership across both orgs
Partner with Creative Brand and Ecomm teams to align on consumer messaging and paid targeting of desired personas
Partner with CRM and Lifecycle teams in building out paid media retention marketing strategies
Partner with Sr. Planner in onboarding new MMM tools across both business
Lead organization of paid media strategies for new initiatives and performance recaps across both orgs
Lead the legal and business components in onboarding net new partners and testing out
Build out recap of net new campaigns and tests we have launched to share in weekly business reviews for broader visibility and alignment
Support in monthly quarterly ad hoc and annual doc writing for key initiatives and recaps on business progress


- 6 years of professional non-internship marketing experience
- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Bachelors Degree

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 130000.00 - 185000.00 USD annually