Director, Field Marketing Enterprise

At 2U we are all in on purpose. We are motivated by our mission to eliminate the back row in education and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX the worlds leading online learning platform 2U powers more than 4000 online higher education offerings from free courses to full degrees. Together with more than 230 colleges universities and corporate partners we are helping to unlock human potential.

What Were Looking For:

We are seeking a dynamic and strategic Field Marketing lead to join the edX Enterprise team. As the Field Marketing Lead you will be responsible for sourcing and managing edXs presence at industry events and collaborating with various teams including creative marketing operations and product marketing to enhance brand visibility. Your role involves project management creative collaboration for branded materials and close coordination with the Sales teams to drive successful event campaigns.

Responsibilities Include But Are Not Limited To:

• Event Sourcing and Management:
  • Identify and source relevant events and conferences aligning with company goals.
  • Project manage end-to-end logistics for events ensuring smooth execution and maximum impact.
  • Establish guidelines and best practices across teams contributing to event calendar stakeholder communications standard operating procedures (SOP) vendor lists and documentation of mechanisms.
• Enterprise Positioning:
  • Collaborate with creative teams to develop and enhance branded materials for events.
  • Manage company assets at events ensuring a consistent and compelling brand presence.
• Collaboration with Sales Teams:
  • Work closely with Sales teams to understand the target audience and goals for each event.
  • Develop and execute targeted event campaigns to attract prospects drive engagement and generate leads.
  • Coordinate with the Sales teams to set up meetings with potential clients during events.
• Post-Event Follow-Up:
  • Implement effective follow-up strategies to nurture leads generated from events.
  • Gather feedback and insights to continuously improve future event strategies.
  • Collaborate with stakeholders across the organization to gather insights feedback and input for improving our event presence.
  • Compile analyze and present performance metrics and enlighten potential opportunities for program growth.

Things That Should Be In Your Background:

• Curious about the future of work careers talent development and EdTech
• Proven experience in field marketing event management or related roles.
• History of successful budget management.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent collaboration and communication skills to work cross-functionally.
• Creativity and a keen eye for branding and design.
• Familiarity with B2B marketing strategies and lead generation.
• Familiarity with B2B marketing automation tools like Marketo and Pardot.

Other Attributes That Will Help You In This Role:

• Overtime is not a requirement of the job but flexibility is required to accommodate US UK and South African time zones.

Benefits & Culture

Our global employee base is a diverse collection of innovators dreamers and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose and that life at 2U should be fun and meaningful. If youre excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education then join us and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization study leave sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U we are committed to building and sustaining a culture of belonging respect and inclusion. We are proud of the steps weve taken to bring together an employee base that embodies diverse walks of life ideas genders ages races cultures sexual orientations abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations please reach out to us at:.

About 2U

For more than a decade 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX a leading global online learning platform 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges universities and corporations. Our people and technology are powering more than 4000 digital education offerings from free courses to full degrees and helping unlock human potential. To learn more: visit .

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the worlds top-ranked universities and industry-leading companies we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers from free courses to full degrees. And were not stopping there were relentlessly pursuing our vision of a world where every learner can access education to unlock their potential without the barriers of cost or location. Learn more at .

Learn more at
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position and are not intended to be construed as an exhaustive list of all responsibilities duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race creed color religion sex sexual orientation gender identity pregnancy national origin age marital status disability citizenship military or veterans status or any other classifications protected by applicable federal state or local laws. 2Us equal opportunity policy applies to all terms and conditions of employment including but not limited to recruiting hiring training promotion job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of this regard the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national along with an updated curriculum vitae.