Local Sales Manager

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.

WKYC Studios the TEGNA-owned NBC affiliate in Cleveland is seeking a Local Sales Manager (LSM) to lead develop and grow our local sales organization across linear television CTV/OTT and integrated sponsorship solutions.

The Local Sales Manager is responsible for driving market share growth elevating sales execution and building a high-performance culture. This role directly manages and coaches Account Executives and Account Managers while helping transform the sales organization to meet the evolving needs of advertisers in a multi-platform marketplace.

This role is hands-on strategic and people-centric balancing daily execution coaching accountability and long-term revenue growth. The LSM reports directly to the Director of Sales and works closely with station leadership marketing digital and content teams.

Responsibilities:

Sales Leadership & Revenue Growth

• Lead the execution of WKYCs local revenue strategy across linear TV CTV/OTT digital sponsorships and integrated marketing solutions.
• Drive new business development category growth and share gains through disciplined prospecting and account expansion.
• Analyze pacing performance and market trends to proactively adjust strategy and ensure revenue goals are met or exceeded.
• Champion the selling of full-funnel solutions including Premion local CTV sponsorships and custom opportunities.

Team Development & Coaching

• Recruit retain and develop top-tier sales talent with a strong focus on coaching accountability and professional growth.
• Provide consistent field-based coaching through ride-alongs client meetings proposal development and deal strategy sessions.
• Set clear expectations performance standards and individual goals aligned with station objectives.
• Build a culture of ownership collaboration and continuous improvement.

Client & Market Leadership

• Develop and maintain strong relationships with key local advertisers agencies and community partners.
• Ensure WKYC delivers best-in-class service marketing insights and results for clients.
• Partner with sales marketing research and digital teams to create impactful data-driven proposals.
• Serve as a visible market leader representing WKYC in the Cleveland business community.

Operational Excellence & Accountability

• Monitor and manage key performance metrics including pacing market share new business activity digital penetration and execution quality.
• Maintain accurate forecasting pipeline management and CRM discipline.
• Leverage data insights and analytics to guide decision-making and performance reviews.
• Ensure alignment with TEGNA processes tools and compliance standards.

Requirements:

• 57 years of successful broadcast media sales experience including at least 2 years of sales leadership or team management.
• Proven track record of meeting or exceeding revenue goals in a fast-changing competitive environment.
• Strong understanding of linear TV digital OTT/CTV sponsorships and integrated marketing solutions.
• Demonstrated ability to coach develop and motivate sales teams to high performance.
• Strategic thinker with the ability to execute tactically and influence senior leadership.
• Commitment to building an inclusive positive and accountable team culture.
• Strong communication presentation and relationship-building skills.
• Highly organized with the ability to manage multiple priorities under deadline pressure.
• Proficiency in:
• WideOrbit Sales & Traffic
• Salesforce
• WideOrbit Analytics
• Excel PowerPoint Word
• Comscore Matrix Media Monitors and qualitative research tools

#LI-NJ1

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.