Lead, Brand Marketing Basketball (APLA Geo)

Beaverton, OR - USA

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

This position is based at our incredibly beautiful Beaverton Oregon campus.

The position drives strategic brand management for the Nike Basketball category across the Asia Pacific and Latin America (APLA) Geography. You will lead the development and execution of integrated marketing campaigns that build deep connections with the basketball communityfrom grassroots hoopers to the elite gameaccelerating business growth across diverse and high-energy markets.

WHAT YOU WILL WORK ON

Basketball-led Strategy:Develop and execute annual and seasonal brand strategies for the APLA marketplace. You will translate global basketball narratives (from signature athlete stories to sport innovation) into locally resonant experiences that respect regional hoops culture and consumer nuances.
Integrated Campaign Execution:Lead end-to-end planning and execution of basketball-focused marketing campaigns across digital retail media and grassroots channels. You will ensure seamless consumer journeys that align with both Nikes brand mission and specific basketball business objectives.
Cross-functional Collaboration:Act as the primary liaison for basketball between APLA territory teams global counterparts and cross-functional partners (Merchandising Sports Marketing Sales and Creative). You will ensure operational excellence on key basketball initiatives and product stories.
Market & Hoops Insights:Utilize a deep understanding of basketball culture streetwear and consumer behavior in APLA regions to inform strategies. You will stay ahead of marketplace trends to identify opportunities to serve the athlete and the community better.
Agency & Partner Management:Manage relationships with external creative agencies and marketplace partners (including basketball-specific vendors) to ensure consistent brand standards and efficient budget oversight.
Analysis and Optimization:Drive an insights-led approach by defining clear KPIs for basketball campaigns. You will measure success against sport-specific growth and apply key learnings to future seasonal playbooks.

WHO YOU WILL WORK WITH

You will work within a dynamic matrixed organization reporting into the APLA Brand Initiatives and Kids Director. You will collaborate daily with global and territory-level basketball brand teams as well as partners in the Sports Marketing Finance Product Merchandising and Marketplace teams.

WHAT YOU BRING

Professional Experience:At least 6 years of directly relevant work experience in brand marketing preferably within a global organization. Experience in the sport (specifically basketball) fashion or lifestyle industry is highly valued.
Basketball Subject Matter Expertise:A nuanced understanding of basketball cultureincluding the intersection of the court streetwear and music. You should be familiar with the APLA basketball ecosystem (e.g. key leagues grassroots movements and the lifestyle of the local hooper).
Consumer Obsession:A natural curiosity for people and culture. You are someone who enjoys digging into the why behind consumer trends and has a passion for uncovering the untold stories within the basketball community.
Strategic & Analytical Skills:Proven ability to lead complex projects and manage budgets in a fast-paced environment. You possess a strategic mindset and the ability to use data to inform brand storytelling.
Global Communication:Strong ability to influence and work collaboratively across multiple countries and cultures. Excellent written and verbal skills are required (English proficiency); additional languages like Japanese Korean Tagalog or Spanish are a plus.
Education:Bachelors degree in Business Marketing or a related field; will accept any suitable combination of education experience and training

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.

This position is based at our incredibly beautiful Beaverton Oregon campus.The position drives strategic brand management for the Nike Basketball category across the Asia Pacific and Latin America (APLA) Geography. You will lead the development and execution of integrated marketing campaigns that bu...

This position is based at our incredibly beautiful Beaverton Oregon campus.

WHAT YOU WILL WORK ON

Basketball-led Strategy:Develop and execute annual and seasonal brand strategies for the APLA marketplace. You will translate global basketball narratives (from signature athlete stories to sport innovation) into locally resonant experiences that respect regional hoops culture and consumer nuances.
Integrated Campaign Execution:Lead end-to-end planning and execution of basketball-focused marketing campaigns across digital retail media and grassroots channels. You will ensure seamless consumer journeys that align with both Nikes brand mission and specific basketball business objectives.
Cross-functional Collaboration:Act as the primary liaison for basketball between APLA territory teams global counterparts and cross-functional partners (Merchandising Sports Marketing Sales and Creative). You will ensure operational excellence on key basketball initiatives and product stories.
Market & Hoops Insights:Utilize a deep understanding of basketball culture streetwear and consumer behavior in APLA regions to inform strategies. You will stay ahead of marketplace trends to identify opportunities to serve the athlete and the community better.
Agency & Partner Management:Manage relationships with external creative agencies and marketplace partners (including basketball-specific vendors) to ensure consistent brand standards and efficient budget oversight.
Analysis and Optimization:Drive an insights-led approach by defining clear KPIs for basketball campaigns. You will measure success against sport-specific growth and apply key learnings to future seasonal playbooks.

WHO YOU WILL WORK WITH

WHAT YOU BRING

Professional Experience:At least 6 years of directly relevant work experience in brand marketing preferably within a global organization. Experience in the sport (specifically basketball) fashion or lifestyle industry is highly valued.
Basketball Subject Matter Expertise:A nuanced understanding of basketball cultureincluding the intersection of the court streetwear and music. You should be familiar with the APLA basketball ecosystem (e.g. key leagues grassroots movements and the lifestyle of the local hooper).
Consumer Obsession:A natural curiosity for people and culture. You are someone who enjoys digging into the why behind consumer trends and has a passion for uncovering the untold stories within the basketball community.
Strategic & Analytical Skills:Proven ability to lead complex projects and manage budgets in a fast-paced environment. You possess a strategic mindset and the ability to use data to inform brand storytelling.
Global Communication:Strong ability to influence and work collaboratively across multiple countries and cultures. Excellent written and verbal skills are required (English proficiency); additional languages like Japanese Korean Tagalog or Spanish are a plus.
Education:Bachelors degree in Business Marketing or a related field; will accept any suitable combination of education experience and training