Head of Performance Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 150 - 200
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
About Roam
Roam is on a mission to unlock a better way to buy a home. We help everyday buyers access assumable mortgagesultra-low-rate home loans that can be transferred from one owner to the next. Founded in 2023 and backed by top-tier investors Roam is transforming how real estate transacts by pairing smart financing with intelligent search. Were building a world where homeownership is more affordable accessible and flexible for millions of Americans.
The Role
You will own Roams direct-to-consumer performance marketing engine end-to-end: strategy execution experimentation and optimization. This is a hands-on role with real budget ownership tight feedback loops and direct influence on company growth.
Youll work closely with product engineering data and leadership to turn insight into actionand spend into sustainable revenue.
What Youll Do
Own direct-to-consumer SEM across Google
Own direct-to-consumer Paid Social across Meta and other relevant platforms
Manage and optimize budgets with clear CAC LTV and payback targets
Design and run structured experimentation (creative bidding targeting landing pages)
Aggressively scale what works; decisively kill what doesnt
Build and refine attribution models in partnership with data and product
Collaborate with creative to translate insights into high-performing ads
Develop forecasting models and performance reporting for leadership
Stay ahead of platform changes algorithm shifts and new acquisition opportunities
What Were Looking For
58 years of experience in direct-to-consumer performance marketing growth or paid acquisition
Deep hands-on expertise in Google Ads and Meta Ads (non-negotiable)
Proven track record scaling spend while maintaining or improving efficiency
Strong analytical mindset; fluent in metrics funnels and experimentation design
Comfortable operating in ambiguity and early-stage environments
High ownership high judgment low ego
Bonus: experience in real estate
What Success Looks Like
SEM and Paid Social are predictable scalable and insight-generating
CAC is understood controlled and improving over time
Creative testing is systematic fast and data-backed
Leadership trusts your numbersand your instincts
Why Roam
Real ownership over growth and budget
Direct access to founders and leadership
Ability to build the performance engine from the ground up
Competitive compensation equity and benefits
Opportunity to help millions of current and aspiring homeowners
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Roam helps buyers wind back the clock on rates and purchase a home with a mortgage as low as 2%. For sellers, Roam helps you find 5x more buyers
