Vertical Marketing Manager

Ibotta is seeking a Vertical Marketing Manager to join our innovative team and contribute to our mission to Make Every Purchase this position youll support the development of sales content that positions the Ibotta Performance Network as a must-buy marketing platform for CPG manufacturers. Youll work closely with cross-functional partners (revenue product analytics) to produce segment-specific content and training materials that help our sales teams win new business.

This position is located in Denver Colorado as a hybrid position requiring 3 days in office (Tuesday Wednesday and Thursday). Candidates must live in the United States.

What you will be doing:

• Develop and draft targeted sales materials for CPG manufacturers including pitch decks outreach templates one-pagers and blog posts.

• Assist in the rollout of go-to-market strategies for Ibottas products by creating messaging that aligns with consumer needs and brand partnerships.

• Maintain a library of sales enablement tools ensuring playbooks and collateral are up-to-date and easily accessible for the sales team.

• Partner with product and analytics teams to gather the necessary data and product details to build accurate and compelling sales stories.

• Work with measurement teams to turn data-driven insights into clear visual proof points for sales presentations.

• Monitor and analyze how sales teams are using existing content and suggest improvements based on feedback and performance.

• Embrace and uphold Ibottas Core Values: Integrity Boldness Ownership Teamwork Transparency & A good idea can come from anywhere.

What we are looking for:

• 46 years of experience in marketing or advertising.

• 2 years of experience in Product Marketing or B2B Content Marketing.

• Experience in or around the CPG industry is strongly preferred especially within health beauty household goods or general merchandise verticals.

• Proficient at translating customer research consumer insights and product capabilities (e.g. measurement methodologies AI-enabled software) into clear and compelling stories for technical and non-technical audiences.

• A portfolio of work (scripts pitch decks playbooks) that demonstrates your proficiency as a sales content creator is highly desirable.

• A passion for and demonstrable experience in supporting high-performing sales teams with tailored content and training.

• Hands-on attitude. Works effectively in Google Suite Keynote etc. to build sales content semi-autonomously using design resources only for more advanced tasks.

About Ibotta (I bought a...)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy and where and how often they shop all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado Ibotta is headquartered in Denver and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver CO and includes competitive pay flexible time off benefits package (including medical dental vision) and 401k match. Denver office perks include paid parking Snacks and occasional meals.

• Base compensation range: $108000 - 125000. Equity is included in the overall compensation package. Total compensation for this role also includes a variable component in addition to base salary. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

• Ibotta is an Equal Opportunity Employer. Ibottas employment decisions are made without regard with race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity sexual orientation or any other legally protected status

• Applicants must be currently authorized to work in the United States on a full-time basis.

• For the security of our employees and the business all employees are responsible for the secure handling of data in accordance with our security policies identifying and reporting phishing attempts and reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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