BSLI Confidential
.1.1
Job Description
Job Title
Circle Relationship Head Axis Bank
Function
Axis Bank
Department
Axis
Reporting To (Title)
Zone Relationship Head Relationship Axis
Job Band
JB 9
Superiors Superior (Title)
Head Relationship Axis
Unit
Birla Sun Life Insurance
Location
Zone Office
Business
Life Insurance
Date
February 9th 2018
HayGroupÒ
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BSLI Confidential
.1.1
Job Description
Job Purpose
Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for the incremental development of the business contributing by the relation and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.
Dimensions
What are the areas (in quantitative terms) the job has an impact on
Dimension
5-6 Cluster managers depending on the regional spread
Indirect could range from 50 to 75 FLS ( 1 Cluster Manager * 10)
Business Impact
1.
a.
b.
c.
2.
Manpower (Nos.)
Target - (Individual )
Customer Complaints
Persistency
Annualized Premium (AVG) 50 to 70 Cr
0 Customer Complaints
80% Premium Persistency
80% Policy Persistency
Xxx
Remarks
Complete accountability of the Sales Target of the Vertical which has a direct impact on the Relationships top-line target.
At AxisCustomer Complaints are critical and hence every vertical head will look personally
Drive 13 month Rolling Premium Persistency
Job Context & Major Challenges
(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone
Key Challenges for the role
High dependency on Axis Bank relationships in Open Architecture scenario where they may have their own priorities so alignment is the key.
Balancing between the process requirement and expectations of the Channel partners
Principal Accountabilities
Accountability
Supporting Actions
Ensure achievement of Targets (Premium & Revenue) in order to contribute in overall growth of the company
Continuous interaction ( as per RH / ZHs defined grid ) with the channel partners/Circle Heads of the Zone
Mapping all the key decision makers & build
HayGroupÒ
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BSLI Confidential
.1.1
Job Description
review mechanism per mapping basis decided Intervals
Aggressively downloading all the RnR activities to be run by BSLI
Innovative ways to download the R&R acti
Ensure smooth function of the sales and other processes in order to maximise business potential.
Communicating any product changes process change or change in any rules and regulations (internal / IRDA) with the help of different training module.
Supporting in the actual sales and service aspects including sales calls issuance and complaint handling
Relation Ship Management: Open Architecture
To Handle Bank customers requirements with the best services and products ranges
To be equipped with insurance and Bank Products knowledge
To manage the relationship at all the levels to have the desire out-puts.
Drive effective channel management
Work with the channel partner to effectively use R&R programs to drive desired behaviours
Ensure efficient use of spent on Channel Partners which helps in achieving the end objective.
Ensure achievement of desired levels of
People Retention:10%
Activisation of Teams:20%
FYP ISSUED:50%
NOPs:10%
Product Mix: 10% (20%Trad 50%: ULIP 40%: Protection 10%Monthly)
15% Business More than TATA Provide inputs for new products & Sales Pitch basis an in- depth understanding of Channel needs
Identify training needs for the in-house and channel partner teams
Position gaps / Vacancy to be filled within a TAT of T15 Days
Identify innovative methods working with the relationship to enhance penetration of the database
Ensure the right method of business acquisition in order get the profitable mix for the organisation
Scrutinise the business on regular basis
Maintain quality checks. Monitor Customer Complaints and adhere to defined resolution TATs - T 72 Hrs
Take necessary documented actions against defaulting employees on quality / conduct
HayGroupÒ
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BSLI Confidential
.1.1
Job Description
parameters
Persistency
Regular MIS flow and Communication with Channel Partners on T-30 Basis ( T Being the renewal date )
Resolve queries as and when required to ensure that renewal takes place on time
Fortnightly renewal status review mechanism to be followed internally
Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line
Identify innovative methods working with the relationship to enhance penetration of the database
SM Review Mechanism to have 40% Activation with 2 Case / Active @ 50K ATS to be focused
Ensure Product Mix - Trad 50% : ULIP 40% : Term 10%
15% Business More than TATA Provide inputs for new products & Sales Pitch basis an in- depth understanding of Channel needs
Identify training needs for the in-house and channel partner team
Job Purpose of Direct Reports
Sales Manager / Senior Sales Manager: To derive Insurance Business from assigned
Relationship/Channel partner in an area or zone to convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.
Relationships (If Applicable)
Internal
Frequency
Nature
TPD Support Team
Training Manager
HR Dept
Customer Service Team
Daily
Weekly twice Weekly
Daily
Process login and issuance related
Training related
Recruitment and other issue
Follow up regarding service issue
HayGroupÒ
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BSLI Confidential
.1.1
Job Description
Relationships (If Applicable)
Client Service Team
Daily
Follow up regarding issuance
External
Frequency
Nature
Bancassurance partner
Client prospect
Daily
Daily
All issue
Business and service
7) Organizational Relationships (Separate Annexure to be Attached)
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