Marketing Automation & Operations Expert
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview-
We are hiring a Senior Marketing Automation & Operations expert to own Braze as a core production platform. This role is accountable for the stability scalability data integrity supporting the lifecycle marketing team and has commercial impact of all customer communications across channels.
Scope & Accountability-
- Own Braze end-to-end: canvas environments channels integrations permissions and dependencies
- Lead migration from legacy communication systems into Braze
- Centralize QA release control and change management to prevent broken journeys and bad triggers
- Ensure data hygiene PII compliance and attribute governance
- Enable teams to self-serve safely with clear standards and controls
Core Responsibilities-
- Operate event-driven multi-channel automation (Email SMS Push WhatsApp In-App Content Cards)
- Develop HTML/CSS emails (mobile-responsive dark-mode compatible)
- Design advanced segmentation using custom events attributes and Braze Query Builder (SQL)
- Perform data operations inside Braze via webhooks and User Update steps
- Own channel configuration & QA (rendering fallbacks localization delivery diagnostics)
- Maintain runbooks SOPs journey standards tagging & naming guidelines
- Provide Level 1 operational support & troubleshooting
Required Profile-
- Braze Expert / Architect-level certification (Level 4 or equivalent)
- 3-5 years in Marketing Automation / CRM / Lifecycle / Operations
- 3 years owning Braze as a platform not just campaigns
- Strong hands-on experience with HTML CSS Liquid templating APIs webhooks JSON
- Experience in regulated or high-scale environments (fintech/payments strongly preferred)
Success Metrics-
- Zero critical production incidents from automation
- Clear documentation and knowledge
- Clean trusted data powering segmentation and journeys
- Faster launches without QA regressions
- Measurable impact on activation retention and conversion
#LI-SS2
Key Skills
- Guest Services
- Front Office
- Gym
- Document Control
- Airlines
About Company
In today’s borderless digital world, Payoneer enables millions of businesses and professionals from more than 200 countries and territories to connect with each other and grow globally through our cross-border payments platform. With Payoneer’s fast, flexible, secure and low-cost solu ... View more
