Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Manages the distribution of priority packages in accordance with Channel Strategy recommendations. Ensures that all regional divisional and banner schematics align with Red Bull standards and chain headquarters directives regarding product flow and package mix.

Price: Promotes Red Bulls recommended pricing program by leveraging best practices and available tools. Tailors presentations to better address customer needs. Recommends key account pricing in alignment with national RBNA standards and target price ranges.

Promotion: Develops an annual promotional schedule based on chain headquarters objectives. Effectively communicates Red Bull standards and price points in a way that resonates with customer needs. Ensures all promotions include impactful point-of-sale (POS) materials and supplementary displays.

Quality Points of Distribution (QPOD): Adapts sales presentations to meet account-specific goals while striving for effective permanent merchandising solutions. Reviews return on investment (ROI) prior to proposing specific POS or customized options. Implements merchandising strategies in line with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Develops a Wiring Model to facilitate communication with all regional chain decision-makers.

Regularly participates in activities aimed at building partnerships and establishing connections (wiring) at the regional division and banner levels within assigned chains.

Creates essential tools and business review templates to ensure Red Bull personnel analyze consistent data with local Distributor Partners (DPs) promoting uniformity across the country.

BUDGETS/ANNUAL PLANNING

Ensures Regional/Divisional/Banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility.

Manages Travel and Entertainment (T&E) expenses within the assigned budget.

BUSINESS ANALYSIS

Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions

Works with Category Management Team to evaluate ROI with regards to pay-for-space agreements and communicates key learnings to Channel Lead

Drives post-promotion analysis in conjunction with Category following all programs to evaluate promotional effectiveness

Pursues business relationships that result in Red Bull obtaining relevant retailer scan data basket analysis data etc. that drives future strategy and better understanding of consumer purchase patterns

Analyses thoroughly their business/customers sales to define priorities and focus

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business channel competition opportunities etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion price distribution or merchandising practices

Routinely engages in activities to build relationships and wire key accounts beyond buyer level

COMMUNICATION & TEAM WORK

Utilizes appropriate communication methods to keep Distribution Partners (DPs) and Distribution Partner Managers (DPMs) informed about regional divisional and banner-level programs and initiatives for their assigned chains.

Regularly visits Distribution Partners to ensure personal engagement and maintain open lines of communication.

Sustains open communication with relevant regional and DP personnel to ensure the successful implementation of programs.

Qualifications :

A minimum of 4 years of experience in Sales and Key Account Management accompanied by a proven record of success ideally within the beverage Consumer Packaged Goods (CPG) Fast Moving Consumer Goods (FMCG) sectors or Direct Store Delivery (DSD) operations.

Experience managing accounts across multiple channels with grocery and/or convenience store chains preferred.

Demonstrated strong analytical skills and familiarity with utilizing both internal and external data sources effectively.

Excellent communication skills including active listening abilities.

Proficient in negotiation techniques.

Possesses an innovative and solution-focused mindset.

Self-driven and capable of working independently with minimal supervision.

Highly proficient in Microsoft Excel and PowerPoint.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92000 - $138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time