Manager, Email Marketing Automation

Salary Range:

About the salary range: Were committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer we consider the responsibilities of the position market data and internal equity to ensure consistency across our team. Your actual offer will depend on your experience skills and alignment with the role.

Vacancy status: This posting represents an active vacancy for which we are currently hiring.

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Canada Goose isnt like anything else. Weve built something great something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support game-changing people.

Here opportunities are everywhere - to try something new to learn to do meaningful and impactful work and theyre yours for the taking.

Position Overview:

The Manager Email Marketing Automation leads the strategy execution and optimization of automated customer journeys across email and SMS channels. They are accountable for driving customer engagement retention and revenue growth. Within this the Manager owns the end-to-end execution of the customer lifecycle strategy within the email channel translating customer insights and data into personalized scalable and insight-driven programs that enhance the overall customer experience and maximize Customer Lifetime Value (CLTV).

Working in an Agile environment you will partner closely with global teams across CRM Technology Data Science Marketing eCommerce and Retail to ensure automated emails and lifecycle programs are strategically aligned operationally seamless and commercially impactful. The ideal candidate brings deep expertise in enterprise marketing automation platforms (Salesforce Marketing Cloud preferred) lifecycle journey marketing advanced segmentation and personalization skills and a proven track record of leveraging automation to drive measurable business outcomes.

What Youll Do:

Marketing Automation & Journey Orchestration

• Lead the design execution and optimization of automated trigger and lifecycle-based email marketing journeys
• Utilize Salesforce Marketing Cloud (or similar platforms) to implement dynamic content real-time triggers and personalized messaging at scale.
• Ensure end-to-end governance of automated journeys including production workflows QA approvals deployment and adherence to brand standards.
• Collaborate with creative and content teams to ensure messaging is on-brand customer-centric and aligned to business priorities.

Data Segmentation & Personalization

• Partner with CRM Analytics Data Science and Technical teams to develop advanced segmentation strategies including behavioral transactional and predictive segments.
• Leverage first-party consented and preference data to create relevant personalized experiences that drive engagement and revenue.
• Ensure data integrity and automation reliability working closely with technical teams on event tracking data flows and platform integration.

Measurement Optimization & Insights

• Establish and track the performance of the automated trigger and lifecycle-based email program focusing on key KPIs (e.g. engagement retention churn revenue and Customer Lifetime Value (CLTV)) Further lead continuous optimization of the program.
• Establish a structured testing and optimization roadmap across journeys messaging and cadence.
• Translate performance insights into clear recommendations and continuous improvements.

Cross-Functional Leadership & Compliance

• Collaborate closely with CRM Creative Brand E-commerce and Merchandising teams to align automated email programs with business priorities.
• Partner with Legal and Privacy teams to ensure lifecycle programs are compliant with GDPR CASL CAN-SPAM and consent management standards.
• Act as a marketing automation subject-matter expert providing guidance and alignment across stakeholders.

Operational Excellence

• Establish and maintain CRM marketing best practices and customer journey design documentation to ensure consistency scalability and quality.
• Oversee deliverability list hygiene and sender reputation proactively identifying and resolving issues.
• Stay up to date on emerging trends technologies and automation innovations to continuously evolve lifecycle programs.

Lets Talk About You:

• 7 years of experience leading marketing automation and lifecycle programs with a strong background in CRM and email marketing within retail luxury or apparel environments.
• Proven experience building and optimizing automated lifecycle journeys with email as a primary channel.
• Hands-on expertise with marketing automation platforms with Salesforce Marketing Cloud.
• Experience leveraging CRM and first-party data for segmentation personalization and performance optimization.
• Experience working in an Agile environment partnering closely with delivery teams and acting as a product owner or product manager for customer lifecycle and marketing automation initiatives.
• Comfort working with analytics and reporting tools to measure lifecycle performance and inform decisions.
• Strong cross-functional collaboration and communication skills.
• Proven leadership in data-driven CRM marketing strategy using customer signals and automation to drive retention CLTV and long-term growth.
• Deep expertise in marketing automation and journey orchestration translating lifecycle strategy into scalable personalized customer experiences.
• Strong executive communication and storytelling skills able to clearly articulate lifecycle performance insights and priorities to senior stakeholders.
• Fluency in CRM CDPs and analytics ecosystems enabling advanced segmentation measurement and continuous optimization.
• The ability to operate at both strategic and hands-on levels balancing vision with execution in complex fast-moving environments.

Whats in it For You

• A company built on Canadian roots and heritage

• Your work is recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

• Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about

• Access to tools and resources to support physical and mental health embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

At Canada Goose we believe that belonging goes beyond mere inclusion. Its about being part of a community that values supports and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individuals experience is unique and every voice is important. We also recognize that communities are ever evolving and that our work is never done. At Canada Goose belonging is more than just an idealits the key to unlocking our collective potential taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview please e-mail us at