Paid & Performance Marketing Lead RemoteWorldwide

Job Position: Paid & Performance Marketing Lead

Company: Pro Coffee Gear

Location: Remote (Anywhere)

Type: Full-time

Reports to: VP of Product & Growth

About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés roasters restaurants and serious home baristas with new and refurbished espresso machines grinders and accessories from the most respected brands in coffee. Were building a disciplined data-driven growth engine and paid media is a critical part of that foundation.

The Role: Were hiring a Paid & Performance Marketing Lead to own the strategy performance and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies while also setting the roadmap to progressively bring paid media in-house as the business scales.

You will be the single owner of paid performance accountable for results agency direction channel expansion and long-term capability building.

What Youll Own:

1. Paid Media Ownership & Agency Leadership

• Own overall paid media strategy and performance across Google Ads (Search Shopping Performance Max YouTube) and Meta (Facebook & Instagram)
• Act as the primary owner and point of accountability for external paid media agencies channel-level strategy and prioritization and budget allocation and pacing
• Set clear goals KPIs and expectations for agencies
• Review performance challenge assumptions and approve strategy
• Ensure agency work aligns with PCG business goals merchandising priorities and creative and brand standards
• You are not a passive agency manager you own the outcome

2. Transition from Agency-Led to In-House Execution

• Assess what should remain agency-managed vs brought in-house
• Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution
• Personally execute and optimize campaigns where appropriate
• Define tooling processes and documentation required to scale in-house
• Hire or develop additional paid media support as needed

3. Google Ads (Primary Revenue Channel)

• Own Google Ads performance end-to-end whether executed by agency or in-house: brand non-brand and SKU-level search; shopping and feed optimization; Performance Max (with strict controls); YouTube for upper-funnel education
• Partner with merchandising to prioritize SKUs manage inventory constraints and support launches refurbished inventory and clearance
• Ensure strong alignment between search intent landing pages and conversion tracking

4. Meta Ads (Demand Creation Retargeting)

• Own Meta strategy across prospecting (education-driven high-intent audiences) retargeting (site CRM engagement-based) and product launches and promotional bursts
• Direct creative strategy in partnership with internal creative teams
• Review and approve creative testing plans and results
• Ensure Meta is used to create demand support high-AOV consideration cycles and feed lifecycle marketing

5. Channel Expansion & Experimentation

• Own testing and expansion into additional paid channels: Reddit LinkedIn (wholesale restaurant operators) affiliate and partner marketing and influencer whitelisting/paid creator ads
• Decide when experiments are agency-led vs in-house
• Define clear hypotheses success metrics and scale/kill decisions

6. Measurement Reporting & Forecasting

• Own performance reporting across all paid channels and agencies
• Track and optimize toward blended MER contribution margin paid revenue vs plan and lead revenue conversion (30/60/120 days)
• Build clear weekly and monthly reporting for leadership
• Ensure attribution tracking and data integrity are solid and improving

7. Cross-Functional Leadership

• Partner closely with merchandising (inventory pricing promotions) lifecycle marketing (email/SMS lead nurturing) creative (ads landing pages messaging) and sales/wholesale (lead quality follow-up loops)
• Translate company goals into actionable paid media strategy
• Represent paid media in planning launches and retrospectives

What Success Looks Like:

First 36 months

• Clear ownership and accountability over agency performance
• Strong visibility into spend performance and ROI
• Improved alignment between paid media merch and creative

612 months

• More paid execution owned internally
• Reduced agency dependency without performance loss
• At least one new paid channel successfully tested
• Paid media viewed as a predictable scalable growth engine

Who You Are:

Required

• 58 years in paid/performance marketing
• Deep experience with Google Ads and Meta Ads
• Proven experience managing and scaling agency relationships
• Strong analytical and financial mindset
• Comfortable owning revenue and efficiency metrics

Bonus

• Experience bringing paid media in-house from agencies
• High-AOV ecommerce or B2B-adjacent experience
• Shopify-based ecommerce experience
• Experience in coffee hospitality or equipment-based businesses

Why This Role Is Compelling:

• True ownership over a critical growth lever
• Authority to challenge agencies and set direction
• Opportunity to build a best-in-class in-house paid function
• High-impact role with visibility across the business
• Work on meaningful long-consideration products

Benefits:

• Flexible schedule with opportunities for growth
• Work remotely from the comfort of your own home
• Join a dynamic and passionate international team in the exciting world of coffee

How to Apply: If youre ready to join our team and play a key role in shaping our talented workforce please submit your resume in English (resumes in other languages will be immediately disqualified). We look forward to hearing from you!

Pro Coffee Gear is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.