Digital Marketing Manager
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Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.
As a member of the Digital Marketing team you will lead the strategy and execution of high-impact paid campaigns across channels like Search Social Display and CTV to drive qualified pipeline and revenue. You will manage and pace multi-million-dollar media budgets making data-driven allocation decisions to maintain a strong return on ad spend while ensuring high lead quality. Working closely with Product Marketing and Sales youll define targeted messaging and audience segments to evolve our narrative across the full this performance-driven role you will be responsible for continuous optimization developing testing roadmaps and translating complex data into actionable insights for stakeholders across the organization.
Responsibilities
- Define Plaids digital marketing strategy across varying campaign types including content events webinars and thought leadership
- Plan execute and optimize paid digital campaigns across channels
- Operationalize paid media budget managing investment and performance against pipeline goals
- Define audiences messaging frameworks and campaign objectives in close partnership with Product Marketing
- Partner with Sales and Revenue teams to ensure digital marketing performance translates into actionable pipeline and revenue
- Establish and execute a test-and-learn and optimization roadmap to continuously improve campaign effectiveness
- Measure analyze and communicate performance connecting digital results to business impact
- Contribute to the long-term vision and roadmap for digital marketing at Plaid shaping how the program scales
Qualifications
- 5 years of experience B2B marketing with direct ownership of digital marketing program
- Content strategy experience preferred
- Experience fintech or startup environments preferred
- Proficiency in Tabaleau or other data visualization tools
- Ability to translate performance data into clear insights and recommendations for stakeholders
- Proven track record of executing digital campaigns that influenced pipeline and/or revenue outcomes
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented proactive mindset and ability to thrive in ambiguity
$118800 - $141600 a year
The target base salary for this position ranges from $118800/year to $141600/year in San Francisco or New York City. The base salary range listed for this full-time position excludes equity and benefits.
The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills experience and relevant education or training.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at emailprotected.
Please review our Candidate Privacy Noticehere.
Required Experience:
Manager
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
